What if there was no online marketing? – Guest Editorial

Nicc Lewis

Expozive CEO and FX industry marketing, branding and public relations specialist Nicc Lewis delves deep into Google and Facebook’s stance on FX advertising, and looks at how to conduct good quality marketing and gain wide coverage to a good audience going forward

Dead leads

Nicc Lewis is a renowned senior level marketing specialist within the electronic trading and FX industry. After several years as CMO at Leverate, Nicc became CEO of Expozive, which provides a comprehensive range of fully managed services for companies in the online trading and e-commerce sector, and manages how companies can conduct their public relations, branding and enhance engagement in their product ranges, along with an end-to-end enterprise solution for preparing companies for expo and conference participation.

A couple of weeks ago Facebook announced it was banning all advertising on Cryptocurrencies. A few days later Google followed suit after heavy pressure from Canada and USA to ban ICO advertising. Google went a step further, banning all activities for Cryptocurrencies and placing major restrictions on Forex Trading and Spread betting. Affiliates will be the hardest hit by both Google for Forex and by both for Facebook.

Regardless of industry, currently it is common practice for both Affiliates and B2C companies to use Facebook to attract mass traffic at a reasonable cost and backing this with retargeting and keyword campaigns on Google. What will happen if Google and Facebook ban all financial trading advertising?

Nicc Lewis, CEO, Expozive

Firstly, organic traffic will still be allowed. Building a strong SEO strategy will be essential for Brokers and Affiliates.

It is a long term strategy that takes a minimum of 6 to 8 months to start seeing good results. The good news is that organic traffic converts better and has higher user value. However the costs are based on man hours, especially on creating good quality content and keeping a growing a network of natural links.

Although Google has a massive inventory, they do not have exclusive real estate. Many media agencies will be able to get banner space for brands. The key is to work on a performance base. Optimization for media buying is usually around 3 to 4 months.

The initial period is unlikely to be on a performance base, meaning upfront investments. The investments are high running to tens of thousands of dollars/euros/pounds. Once optimized the traffic generated should be of a good quality and costs based on performance. Another key factor will be using tracking to operate retargeting through the media networks.

Another useful source of traffic can be via Native Advertising (“People who liked… also liked…”). Although some networks have stopped Financial Trading activity, there are still some big networks with good traffic and inventory. This could be used as a replacement in part for Facebook – generated mass cheap traffic to your real estate so that it can be followed with retargeting on CPC or CPA basis.

Should FX brokers be worried about further restrictions from Facebook and Google? I believe it would be prudent to plan for the worst and start building for the possibility. Even if doomsday does not come, brokers will benefit from a stream of new traffic. In this case it is a no lose situation.

The subject matter and the content of this article are solely the views of the author. FinanceFeeds does not bear any legal responsibility for the content of this article and they do not reflect the viewpoint of FinanceFeeds or its editorial staff.

Read this next

Retail FX

Weekly Roundup: Funded Trader closure, Coinbase adds Apple Pay

Welcome to this week’s roundup, where we delve into the latest developments in the Forex, Fintech, and cryptocurrency markets. Stay ahead of the curve with our comprehensive overview of the week’s most impactful events and trends across these dynamic sectors.

blockdag

Presale Rush: BlockDAG Outshines Furrever Token and DeeStream Presales with 20,000x ROI Potential, Raising Over $16.4M

Discover April 2024’s presale hits, as BlockDAG, Furrever Token, and DeeStream Presales battle it out. Which will explode in 2024?

Digital Assets

Shakeeb Ahmed gets three-year sentence for hacking Nirvana, Crema

A New York court has sentenced computer security engineer Shakeeb Ahmed to three years in prison for conducting flash loan attacks on decentralized cryptocurrency exchanges in 2022, marking the first-ever conviction for a breach involving smart contracts.

Digital Assets

TON Foundation teams up with HashKey on fiat access for Telegram Wallet

The TON Foundation, a collective of developers behind The Open Network (TON) blockchain, has entered into a strategic partnership with digital asset financial services firm HashKey Group.

blockdag

BlockDAG aka Kaspa’s Toughest Competitor Releases DAGpaper, Lightes Up The Las Vegas Sphere Pulling Shiba Inu Investors & Amassing $16.4M in Presale

BlockDAG, emerging as a Kaspa competitor, unveils its DAGpaper, spotlighting the Las Vegas Sphere and captivating Shiba Inu investors with a $16.4M presale success.

Fundamental Analysis

Global FX Market Summary: USD, ECB, Gold, Oil  April 12 ,2024

A strong US economy, cautious Fed policy compared to Europe, and safe-haven demand are all fueling the surge of the US Dollar.

Digital Assets

Thai crypto exchange Bitkub eyes $3 billion valuation

Thailand’s largest cryptocurrency exchange Bitkub is gearing up for a public offering next year with a potential valuation of up to $3 billion, according to Bitkub Capital Group CEO Jirayut Srupsrisopa.

Technical Analysis

GBPUSD Technical Analysis Report 12 April, 2024

GBPUSD currency pair can be expected to all further toward the next support level 1.2400, target price for the completion of the active minor impulse wave.

Market News

Navigating Currency Trends: Extensive Analysis on EUR/USD Signal

Traders Union provides comprehensive daily analysis and signals for EUR/USD.

<