OANDA wins highest user satisfaction in Singapore, says leverage trading report by Investment Trends

Rick Steves

“Throughout our 25-year history, we’ve worked hard to ensure that our platform meets the ever-changing needs of traders, whether through transparent pricing, powerful research tools, or dedicated client services.”

OANDA has been named the top broker for Overall Client Satisfaction in Singapore for the second year in a row by Investment Trends, according to the financial services market research firm’s ‘2022 Singapore Leverage Trading Report’.

The report, which is in its thirteenth annual edition, provides a detailed analysis of the trading attitudes, behaviours and needs of Singaporean traders of leveraged financial products. This year’s study was based on an online survey of 2,451 responses from local investors and traders.

Besides accomplishing the highest user satisfaction in Singapore, the online multi-asset CFD broker has won the best Value for Money and Email Customer Service client satisfaction awards.

Phil Waters, CEO of OANDA Asia Pacific, said: “We are honoured to be recognised once again by the Singapore trading community. Throughout our 25-year history, we’ve worked hard to ensure that our platform meets the ever-changing needs of traders, whether through transparent pricing, powerful research tools, or dedicated client services. As such, I believe these awards by Investment Trends clearly acknowledge our ongoing commitment to our clients and our dedication to empowering them to trade smarter.”

According to the Investment Trends report, CFD/FX trader numbers in Singapore are still higher than pre-pandemic and new traders are most often motivated by a desire to learn a new skill and likely to have been prompted to start trading by market volatility and offers.

OANDA unveiled new brand identity

OANDA is a multi-regulated broker with offices in Toronto, Europe and the Asia Pacific region. The ‎company operates an FX trading platform utilized by a mix of retail and institutional investors. ‎Moreover, it provides currency information services to individuals, large corporations and portfolio ‎managers.‎

Under Gavin Bambury’s leadership, the firm has undergone a transformative change in its operational configuration, widening its product offering and increasing its marketing investment in order to drive further growth.

OANDA also rebranded recently, unveiling a new brand identity that reflects its emphasis on enabling smarter trading for its clients.

Its US operation has seen the launch of a crypto trading service, in partnership with Paxos. The new offering allows US-based investors to spot trade cryptocurrencies on Paxos’s itBit exchange through the OANDA mobile platform. Investors will be able to seamlessly access major cryptocurrencies because everything, from Paxos account opening to funding to trading, is managed within the app.

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