OKX adds sleeves to multi-year sponsorship deal with Manchester City
“The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership and in just a year and a half we have come a long way.”
OKX has been named Manchester City’s Official Sleeve Partner for men’s and women’s first teams in new multi-year agreement at exclusive panel at Etihad Stadium.
The crypto exchange operator’s sleeve deal is an expansion of the partnership with Manchester City which began in March 2022, first expanding in July 2022 to become the Club’s Official Training Kit Partner for the 2022/23 season.
As part of the new deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits and will retain its position on the left sleeve of the first team training kits, in addition to appearing across further digital and physical club assets.
To date, the partnership has helped introduce the brand to millions of football fans around the world through innovative Web3 experiences like the OKX Collective, through which fans can get up-close-and-personal with Manchester City players and OKX Ambassadors such as Jack Grealish and Alex Greenwood.
The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring City Football Group Chief Executive Officer, Ferran Soriano and OKX Global Chief Marketing Officer, Haider Rafique.
As part of the event, the sleeve was unveiled in a ‘virtual reveal’ with a hero video featuring player avatars. Manchester City legend Gaël Clichy was also in attendance for a media Q&A.
“The journey with the Man City team has been incredible”
Haider Rafique, CMO at OKX, said: “The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership and in just a year and a half we have come a long way. We always intended to integrate with the sport and help the Club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.
“The sleeve partnership brings us closer to City fans across the globe, and we look forward to collaborating to create unique, exciting and innovative engagements through Web3 technology. As the Club’s Official Cryptocurrency Exchange Partner, fans can expect amazing things every time they interact with OKX.”
Ferran Soriano, Chief Executive Officer at City Football Group, said: “We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation. We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”
OKX partners with a number of the world’s top brands and athletes, including: English Premier League champions Manchester City F.C., McLaren Formula 1, The Tribeca Festival, golfer Ian Poulter, Olympian Scotty James, and F1 driver Daniel Ricciardo.