OKX launches brand campaign with Pep Guardiola, Daniel Ricciardo, Scotty James

Rick Steves

“It is now time to introduce OKX to the rest of the world.”

‘What is OKX?’ is the name of the new multi-milion dollar brand campaign launched by crypto exchange OKX as part of its efforts toward world expansion.

The campaign features celebrities from Manchester City F.C., the McLaren Formula 1 team, and the Australian Olympic team and is underpinned by OKX’s plan to expand its customer base beyond Asia, a market where over 65% of traders recognize the brand as a crypto app.

Less than 15% of traders outside of Asia are familiar with OKX, according to the exchange’s findings.

‘What is OKX? devised by BBDO New York

The ‘What is OKX?’ campaign includes a series of videos featuring Manchester City F.C. manager Pep Guardiola, McLaren Formula 1 driver Daniel Ricciardo, and Olympic medalist Scotty James.

OKX hired BBDO New York to devise the campaign directed by visual comedy director Andreas Nilsson of Biscuit Filmworks, with media distribution including CNN as the main focus goes to business and trader communities.

Haider Rafique, Global Chief Marketing Officer, OKX, said: “OKX was created to serve crypto traders of all levels across the globe. To date we’ve concentrated heavily on just a few core markets, which has granted us an intimate understanding of what crypto traders want and enabled us to build what is now the second largest crypto exchange by volume. It is now time to introduce OKX to the rest of the world. In the current climate, investors need an exchange that delivers a safe and responsible trading platform, while also offering them a very broad range of ways to pursue their own brand of financial liberty. Open access to a paradigm-shifting world that brings the cutting edges of technology and finance together to allow people to create their own futures—that is OKX. Consider this campaign our invitation to come and explore that world with us.”

Daniel Ricciardo, Formula 1 driver, McLaren Racing, said: “Crypto trading has often been perceived to be a guarded secret, benefiting only early adopters or those financially connected. But sensible crypto investing does not require membership to a private magic circle. The key to any involvement in crypto rests with education and responsible trading. It’s been a great ride with the OKX team so far. I have learnt a lot and am looking forward to continuing my own crypto journey with them and excited about our future plans.”

 $100,000 USD prize pool for Youtube and Twitter creators

OKX is also launching a Global Content Competition, giving YouTube and Twitter creators the chance to share in a $100,000 USD prize pool. Creators are tasked to find creative ways to share the OKX brand with their audiences.

The crypto exchange is already one of the largest crypto exchanges by volume, but is now looking to expand further across the globe with a little help from tier 1 celebrities such as Daniel Ricciardo, Pep Guardiola, and Scotty James.

Read this next

Digital Assets

INX combines SEC-registered security tokens and cryptos in one platform

“By bringing together our security token trading platform with our cryptocurrency trading platform and primary offering services, INX is pioneering a new era of digital asset investing for both primary and secondary markets that benefits everyone – not just a select few.”

Industry News

Bitso launches QR code payments for crypto in Argentina

“This is an especially important product offering for Argentina as it provides users protection from the adverse economic factors such as inflation and currency devaluation.”

Institutional FX

CLS FX volume continues downward trend in August

Total daily traded volume submitted to CLS for settlement took yet another step back in August.

Digital Assets

Huobi taps AstroPay to facilitate fiat-to-crypto payment in Latin America

Huobi, the world’s sixth-largest crypto exchange by trading volume, has recently partnered with payment solution provider AstroPay to launch local currency account deposits and withdrawals in Latin America.

Digital Assets

Crypto exchange FTX to raise $1 billion at flat valuation of $32 billion

FTX is reportedly in discussions with a clutch of heavyweights from traditional finance to raise up to $1 billion in fresh funding to fuel more deal-making.

Digital Assets

Revolut US launches trading on Avalanche, Solana, and Dogecoin

British fintech and banking firm Revolut has further expanded its cryptocurrency offering in the US with the addition of 29 new tokens.

Digital Assets

Bahrain greenlights eazyPay to launch Binance Pay

The Central Bank of Bahrain has blessed a new partnership inked by Binance with Eazy Financial Services ‘eazyPay’, a local POS and online payment service provider. The greenlight enables EazyPayto to launch Bitcoin and cryptocurrency payments in the region.

Digital Assets

Coinbase approved to offer crypto for Dutch users

Nasdaq-listed crypto exchange operator Coinbase has been handed regulatory approval to operate as a crypto service provider in the Netherlands.

Metaverse Gaming NFT

AC Milan partners with Solana-based NFT football game MonkeyLeague

“Partnering with champions like AC Milan, an absolute iconic Club throughout footballs history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”

<