Paysend hires ex-Amex Rupert Bedell as CMO to “get the brand on the international map” ASAP

Rick Steves

“This is a fast-moving sector, but I believe Paysend’s development speed and scalability will give us real advantage. The challenge is now to get the brand on the international map as quickly as possible”.

Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer.

Rupert Bedell joins Paysend after nearly five years as VP Marketing EMEA at American Express, where he oversaw huge digital acquisition growth, whilst overhauling the credit card provider’s digital channels.

At American Express, he led a team of 100 employees with an annual budget of $75 million. Achievements include increasing new digital accounts by over 400% in 3 years, record acquisition growth in 2021, surpassing plan by 173%, taking UK to #1 performing market for Amex business.

He was responsible for Amex B2B digital estate & capabilities, including site, onboarding journey, mobile app, early engagement, digital content hubs and all social media, and launched large scale co-brand product partnerships with British Airways, Air France and Amazon.

Paysend’s new CMO began his career at Barclays before moving on to lead B2B Marketing at RBS, where he led the recovery of NatWest as a business brand.

“Challenge is now to get the brand on the international map as quickly as possible”

Abdul Kerimov, Co-Founder and Executive Chairman of Paysend, said: “Rupert brings huge experience of marketing to Paysend. We are now a genuinely global business enabling consumers in 175 countries to benefit from market leading money transfer services and I look forward to Rupert now contributing to our further success. I am delighted to welcome him to the executive team.”

Rupert Bedell, Chief Marketing Officer at Paysend, added: “I’m hugely excited to be joining this emerging business, for what will be a very different kind of challenge. Paysend has incredible potential, in terms of product strength and the international footprint it has already built in just 5 years of operation. This is a fast-moving sector, but I believe Paysend’s development speed and scalability will give us real advantage. The challenge is now to get the brand on the international map as quickly as possible”.

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