Paysend hires Yuri Biondo as CFO as payments platform expands in US and LATAM

Rick Steves

“The extensive experience that he brings will contribute to the growing footprint that Paysend has established both in North and South America and support the important partnership we now have with Televisa Univision.”

Paysend has appointed Yuri Biondo as Chief Financial Officer for the global card-to-card transfer pioneer and global payments platform’s US business.

Yuri Biondo is an ex Ernst & Young auditor and American Express executive, who most recently played the role of Global Corporate Controller at Tribal Credit in Miami after a period as Vice President & Controller for Latin America and Caribbean for Visa.

Yuri Biondo to focus on Paysend – Televisa Univision partnership and regulatory tasks

Paysend is a payments firm that allows customers to send money to over 170 countries worldwide. The global end-to-end payment platform has its own global network of banks and international and local payment systems, including partnerships with the major international card networks Visa, Mastercard, and China Union Pay as a principal member and certified processor.

Bringing a wealth of financial services experience to Paysend, Yuri Biondo will help drive the delivery of the partnership between Paysend and Televisa Univision in the United States and Latin America.

Yuri  Biondo will also have regulatory responsibility in relation to Paysend’s Money Transfer licenses in the US.

Based in Miami, he will report directly to the Group CFO, Wilhelm Rohde, and work alongside US Region Managing Director, Jairo Riveros.

Growing the footprint established in North and South America

Ronald Millar, Chief Executive Officer of Paysend Group, said: “Yuri is a valuable addition to our executive team in the Americas region. The extensive experience that he brings will contribute to the growing footprint that Paysend has established both in North and South America and support the important partnership we now have with Televisa Univision. I am very pleased to welcome him into the Paysend family.”

Wilhelm Rohde, Chief Financial Officer of Paysend Group, added: “We are pleased to add further top payment industry talent to our bench which will support our growth trajectory”.

Jairo Riveros, US Region Managing Director of Paysend, stated: “I very much look forward to working alongside Yuri. Good financial management is a key component of our business, and Yuri’s background and experience both strengthens our team in the US and brings us the disciplines that will support our expansion across the region.”

Yuri Biondo, CFO of Paysend US, commented: “Paysend is a true success story. Over a relatively short period of time it has become one of the leading global money transfer services, and I am delighted to be joining the Group to play my part in the continued growth, working alongside Jairo.”

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