Plum adds stock investing and debit card to European smart money app

Rick Steves

“Following this launch, we’re helping customers across Europe to save money, connect their bank accounts, invest on stock markets and spend without leaving the app, and at a lower cost.”

European smart money app, Plum, has announced plans to launch stock investing and a debit card for its customers in France, Belgium, Spain and Ireland.

Plum currently services 1.3 million customers and operates in the abovementioned markets in addition to the United Kingdom, but the firm intends to expand further across the European continent, bringing the app to at least half of the region’s addressable market.

With as little as £1 or €1, users can invest in funds and stocks as well as set up a Plum Self Invest Personal Pension (SIPP) through the FCA-regulated platform. Other services include the card, savings account, and active budgeting.

Basic covers +500 US stocks, Premium account goes to +3,000 global stocks

The stock investing offering is designed for customers to diversify and grow their funds over the long-term with access to more than 500 US stocks that can be bought or sold directly within the app, using its free Basic subscription.

The Premium tier option will be launched later this month and is priced at €9.99 per month in exchange for priority customer service and a broader range of stocks.

This range will offer 1,000 stocks initially, rising soon to at least 3,000 stocks in companies from around the world. That means these customers will have even more freedom to customise their investment portfolio to reflect their personal values and support the brands they trust.

Stock investing and debit card as part of Plum’s European expansion

The debit card is also being introduced to customers in France, Belgium, Spain and Ireland. Available at no extra cost for its subscription customers, the plum-coloured VISA debit card can be used to pay online, contactless or directly at the merchant, and withdraw cash without additional fees anywhere in Europe.

Victor Trokoudes, CEO and co-founder of Plum, commented: “Our goal is to make Plum the only personal finance app our customers will ever need. Plum is rapidly and successfully expanding across Europe, opening to new markets, and launching innovative features to help people achieve their financial goals.

“Many people believe that investing is too complicated, and they have no idea where to start. Plum is making investing easier to access and understand. In times like these, we want to give everyone a helping hand to make their money go further. Plum is committed to continually challenging the status quo to the benefit of our customers. We want to remove entry barriers to money management and make building wealth easier. Following this launch, we’re helping customers across Europe to save money, connect their bank accounts, invest on stock markets and spend without leaving the app, and at a lower cost.”

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