Plum expands fractional shares offering to 3,000 US stocks

Rick Steves

“By offering such a broad range of stocks alongside funds, we’re making it easier for people to invest in the companies that matter to them, and make their money go further by taking a balanced approach over the long term.”

Plum has expanded its investment offering to 3,000 US stocks in order to provide one of the broadest ranges of equities among commission-free investment platforms.

The UK smart money app added 2,000 new US stocks for both UK and EU customers to come up with a grand total of 3,000 US fractional shares from just £1. Customers across the UK and EU will have access to the new stocks.

Plum offers four subscription plans, including a free plan and Premium (£9.99 p/m), which gives complete access to all of Plum’s features, including the full range of 3,000+ stocks available for investment. More detail available here via the Plum Help Centre.

Plum to add watchlists, price alerts, news, and ETFs

Plum launched stock investing on its app last year, following the success of its automated passive investing function for funds. The investment app plans to add watchlists and price alerts for stocks in the coming months. Later in the year, Plum is also looking at adding news functionality to its investment products and offering ETFs for customers in the EU.

Elise Nunn, Plum’s Product Manager for Trading and Automation, commented: “The addition of new stocks comes at an important time, as people are looking to improve their money management in the coming year. Having a broad range of investment options available has always been crucial to the Plum offering, so we’re delighted to be now offering this enhanced and very competitive array of companies to invest in.

“The goal is to make building a balanced and diversified portfolio accessible for everyone, backed by helpful educational tools. By offering such a broad range of stocks alongside funds, we’re making it easier for people to invest in the companies that matter to them, and make their money go further by taking a balanced approach over the long term.

“Our customer base tends to be younger and more diverse than the typical investor, so it’s no surprise that they’ve opted for tech stocks in their first foray into stock investing at Plum. They want to invest in what they know and what matters to them, and as digital natives, tech is an obvious choice. With our expanded range, it will be interesting to see if there are any major changes to our most popular stocks.”

Plum launched in Portugal, Italy, the Netherlands, Greece, Cyprus

Founded in 2016 by Victor Trokoudes (ex-Wise), Plum automates parts of personal finance to help users save, invest, budget and manage their spending. Plum has over 1.5 million customers across the UK and EU, helping them set aside more than £1.5 billion. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.

Earlier this year, the firm has recently launched the smart money app in Italy, the Netherlands, Portugal, Greece, and Cyprus as it further expands across Europe. This followed the recent launch in France, Spain, Ireland, and Belgium.

Plum has also added stock and crypto investing products to make its money app more attractive for retail consumers in Europe.

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