Plum taps Bitpanda to launch crypto after recent release of stock investing

Rick Steves

“In a world where financial services are rapidly evolving, and consumers demand more convenience and safety, we have created an innovative API-based infrastructure that provides other companies and their customers with access to a state-of-the-art trading experience.”

European smart money app Plum, which had recently launched stock investing, has announced it is working with fintech unicorn Bitpanda to enable crypto trading for EU clients.

Plum was founded in 2016 by Victor Trokoudes (ex-Wise) and facilitates access to saving, investing, and budgeting. It has over 1.3 million customers across the UK and EU. The firm is a company incorporated in Cyprus.

Access to the Bitpanda crypto services are enabled by Plum Fintech CY Limited through Bitpanda GmbH, Austria. Bitpanda’s crypto services will be accessible through Plum’s interface, with all transactions executed by Bitpanda.

Bitpanda caters to brokers with API-based infrastructure

Bitpanda’s API solution enables fintechs and traditional banks to give their customers 24/7 access to investing, and is now fully integrated with Plum’s specialised financial services app.

Victor Trokoudes, CEO and co-founder of Plum, commented: “It’s our ambition to provide access to a broad range of assets for our customers so they can properly diversify their investment portfolios and support their growth over the long-term. We’re delighted to work with Bitpanda, a digital asset leader, so our customers can now also access crypto in a secure, convenient and simple way, alongside our existing, broad range of stocks and funds. We have a shared mission of a more accessible and informative financial system that helps people get the most from their money. Plum already enables people to save, invest, spend and budget more easily. The addition of crypto to our app helps our customers to manage their finances in one place.”

Eric Demuth, co-founder and CEO of Bitpanda, said: “At Bitpanda, we are keen to bring investing closer to everyone, everywhere. In a world where financial services are rapidly evolving, and consumers demand more convenience and safety, we have created an innovative API-based infrastructure that provides other companies and their customers with access to a state-of-the-art trading experience. This saves time and money, and ensures they are trading via one of Europe’s leading exchanges, that complies with the strictest regulatory standards – something that our partners can rely on. We share a core mission with Plum, to make investing accessible to all, and I’m excited we are now able to do that together.”

Plum will enable access for its customers to crypto as an additional asset class via a full app integration of the digital infrastructure platform provided and operated by Bitpanda.

Bitpanda’s fully regulated trading platform boasts crypto, stocks, commodities

Bitpanda has already integrated its API solution with a wide range of fintech companies and online platforms. The Bitpanda Group is registered with the Austrian Financial Market Authority (FMA), the French Autorité Des Marchés Financiers (AMF), the Czech Trade Authority as VASP, holds the PSD2 licence, the MiFID II licence and became Austria’s first Electronic Money Institution (EMI) in accordance with European law (EMD2), plus has a fully AML5 compliant KYC process.

Furthermore Bitpanda became the first foreign crypto provider to become fully licensed in Sweden, and also secured registration with the Italian Virtual Asset Services Provider (VASP) and the Bank of Spain.

Bitpanda’s trading platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks, commodities and precious metals.

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