Plus500 sponsors Chicago Bulls ahead of trading platform launch in United States
Plus500 has signed a major multi-year sponsorship deal to become an official global partner of iconic NBA team Chicago Bulls.
The multi-asset fintech group will see its logo being the first ever to be featured exclusively on the front of the team’s warmup shooting shirts and jackets, beginning with the Bulls’ first pre-season game at the United Center on 4 October 2022.
Plus500 will also have access to branding rights as the “Official Global Online Trading Partner” of the professional basketball team as the two entities team up to address the substantial growth in interest from the investor community in trading platforms over the past few years.
4-year deal with Chicago Bulls
The Plus500 – Chicago Bulls partnership will see the inter-connectivity of finance and sport, aimed to drive awareness of the global multi-asset fintech group in the United States.
The four-year partnership emphasizes Plus500’s ambitions to develop its global footprint by entering new markets, and specifically the trading platform’s connection with the city of Chicago — the heart of the US futures industry and where Plus500’s US operations are located.
The sponsorship deal will include various marketing elements, community initiatives, social media content, and events to drive brand awareness.
Plus500 is now a full clearing member of the CME and the firm is already making progress in expanding its clearing capabilities with other exchanges in the global futures market.
Plus500’s TradeSniper for futures and options in the US
The firm is launching a new trading platform for futures and options on futures, TradeSniper, specifically designed and tailored for retail traders in the US. Plus500 has also built a strategic position as a market infrastructure provider for institutional clients in the US futures market, supporting them with brokerage-execution and clearing services.
This progress is compelling evidence of Plus500’s confidence in the US market and the resources being committed by the Group in investing to successfully execute its vision and strategy.
David Zruia, Chief Executive Officer, commented: “We are very excited to become the official global partner of the Chicago Bulls, one of the most renowned and successful teams in basketball history. What makes this partnership so potentially valuable is that Plus500 and the Chicago Bulls share a consistent focus on innovation, a high-performance culture and a track record of success. With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the US as we continue to diversify our global product offering and grow our presence in this significant and exciting market.”
Michael Reinsdorf, Bulls President commented: “We look forward to beginning our partnership with Plus500 this season. Like the Bulls, Plus500 takes an innovative approach to connecting with communities around the world, making this partnership a natural fit.”