Polygon (MATIC) chosen as platform for Beeple’s new NFT venture

Karthik Subramanian

Artist Mike Winkelmann, also known as Beeple, who shot to fame when his digital artwork was sold for $69.3 million, has chosen to launch his new NFT venture WeNew on Polygon (MATIC) to reduce environmental impact.


Polygon is a Layer 2 scaling solution on Ethereum that has been gaining a lot of traction among users and developers for its ease-of-use and also for its low gas fees while continuing to offer other benefits that lie with Ethereum. It is indeed another feather in its cap that the poster boy of the NFTs has chosen Polygon (MATIC) for his new platform, WeNew, which will sell iconic moments in time.

Polygon already has a well-developed NFT ecosystem with many tools, marketplaces, brands, and other products being built on it. It has more than 150 NFT Dapps and marketplaces like OpenSea already built and working on it. The reason that WeNew has chosen Polygon is the fact that the network works on a POS (proof of stake) model which means that it is environmentally safe and also easy to scale as well. Going green seems to be the latest craze among the crypto developer communities as more and more people raise concern over the carbon footprint left by bitcoin mining and other crypto activities.

As far as the WeNew platform is concerned, it looks to digitally frame-up momentous moments in time whether it is in sports or politics or music or any other field. The platform is going to start with the 2013 Wimbledon victory of Andy Murray which will be minted on Polygon and it hopes that this would generate a lot of interest in the NFT domain as a whole which would then be able to translate into more brands and celebrities hopping on the NFT bandwagon in due course of time.

The platform has also tied up with Andy Murray so that the winner of the NFT auction for the digital art, that would be held in July, would get to play a match with Murray. The winner would also get two tickets to the 2022 Wimbledon Finals. Each collection of digital artwork on sale on the platform would depict a moment or person in history.

It is indeed another leap forward for Polygon (MATIC) which has been garnering a lot of attention of late among traders and investors as well. It is good for the overall crypto ecosystem that other networks and solutions also gain some attention so that it removes the dependence on bitcoin and ethereum to hold up the entire crypto marketplace.


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