Polygraph warns advertisers of click fraud from genuine website visitors

Rick Steves

“The criminals trick genuine internet users into viewing their websites. They do this using a technological sleight of hand, causing their websites to remain invisible, yet appear as if they’ve been fully loaded in the visitors’ browsers. The scam websites then run code, generating fake clicks on the ads, making it seem like the clicks came from the hoodwinked visitors.”

Cybersecurity company Polygraph is warning advertisers to beware of click fraud coming from genuine website visitors.

The click fraud detection specialist aknowledges that most click fraud uses bots – software pretending to be human – to produce the fake clicks. However, a small number of corrupt publishers are using genuine internet visitors to inadvertently participate in the crime, the firm said.

According to Polygrah, click fraud steals billions of dollars from advertisers every year as criminals create scam websites, and monetize the content by placing genuine adverts on every page. They then generate massive earnings – and huge losses for advertisers – by repeatedly clicking on the ads.

Criminals trick genuine internet users into viewing their websites

Trey Vanes, Head of Marketing at Polygraph, said: “We’re currently monitoring a number of shady companies and click fraud gangs who are using real human visitors to generate fake clicks on ads. The way they do this is clever, as it happens seamlessly without the visitors realizing they’re participating in click fraud,” said Vanes.

“The criminals trick genuine internet users into viewing their websites. They do this using a technological sleight of hand, causing their websites to remain invisible, yet appear as if they’ve been fully loaded in the visitors’ browsers. The scam websites then run code, generating fake clicks on the ads, making it seem like the clicks came from the hoodwinked visitors.

“What’s particularly clever about this – apart from the trickery and technological prowess – is the clicks appear to come from real people. That means any bot detection software being run by the ad networks and advertisers won’t detect the fake clicks. Polygraph are experts at detecting click fraud, so we’re able to detect these fake clicks, as well as every other type of click fraud,” said Vanes.

“Since the fraud happens on publisher websites, if you limit your ads to appear on Google’s or Microsoft’s search results, you’ll eliminate this type of click fraud. However, a smarter solution is to use Polygraph to monitor your ad clicks for fraud, so you can be aware of every fake click, get refunds from the ad networks, and block the scam websites from displaying your ads.”

Polygraph’s Vanes advises advertisers to restrict their adverts to search results, or use a click fraud detection service to detect and eliminate fake clicks.

The Belin-based firm was founded in 2021 to monitor the activities of click fraud gangs, including how they operate, who they target, the techniques they use, and how to detect their fraud.

Read this next

Institutional FX

CLS FX volume continues downward trend in August

Total daily traded volume submitted to CLS for settlement took yet another step back in August.

Digital Assets

Huobi taps AstroPay to facilitate fiat-to-crypto payment in Latin America

Huobi, the world’s sixth-largest crypto exchange by trading volume, has recently partnered with payment solution provider AstroPay to launch local currency account deposits and withdrawals in Latin America.

Digital Assets

Crypto exchange FTX to raise $1 billion at flat valuation of $32 billion

FTX is reportedly in discussions with a clutch of heavyweights from traditional finance to raise up to $1 billion in fresh funding to fuel more deal-making.

Digital Assets

Revolut US launches trading on Avalanche, Solana, and Dogecoin

British fintech and banking firm Revolut has further expanded its cryptocurrency offering in the US with the addition of 29 new tokens.

Digital Assets

Bahrain greenlights eazyPay to launch Binance Pay

The Central Bank of Bahrain has blessed a new partnership inked by Binance with Eazy Financial Services ‘eazyPay’, a local POS and online payment service provider. The greenlight enables EazyPayto to launch Bitcoin and cryptocurrency payments in the region.

Digital Assets

Coinbase approved to offer crypto for Dutch users

Nasdaq-listed crypto exchange operator Coinbase has been handed regulatory approval to operate as a crypto service provider in the Netherlands.

Metaverse Gaming NFT

AC Milan partners with Solana-based NFT football game MonkeyLeague

“Partnering with champions like AC Milan, an absolute iconic Club throughout footballs history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”

Digital Assets

Shariah-compliant Islamic Coin to support SDG-compliant ventures, green projects, and philanthropy

Shariah-compliant Islamic Coin has recently launched a collaboration with the World Green Growth Organization and the International Youth Conference 6, taking place on September 22-25th and September 30th-October 1st, 2022, in New York. 

Market News

Week ahead: US core PCE and eurozone CPI 

We heard from a range of central banks last week and the update sparked big moves in the markets, and the bulk of the volatility was in currencies.

<