10 Reasons ATFX is Beating Competitors

ATFX looks at ten key factors that are important within the retail FX brokerage sector

ATFX Global Markets (CY) Ltd (ATFX) started with the mission of becoming the leading global online trading services provider. This was the goal that drove its choice of trading platform and services offered, as well as the careful selection of its teams for different parts of the world.

The effort put in by the core ATFX team has already begun to pay off, with the company setting itself apart from its competitors due to the excellence of its services. Here are 10 reasons ATFX is beating competitors:

#1 Compliance

The first differentiator is that the company is a fully regulated and compliant entity, regulated by CySEC EEA authorized and a brand registered with the UK FCA. ATFX is also fully compliant with the newly upgraded MiFID II regulations. This means that each of its services, including its “affiliate programme” the Marketing Partners Programme, or MPP for short, follows current European regulations. In addition, services provided by ATFX in the Middle East and South East Asia are in compliance with local and regional regulations. The company is also in the process of acquiring local licensing for each region that it operates in.

#2 Client Centric Offering

ATFX is also committed to ensuring that all its products and services are client-centric. For this, the company uses cutting edge technology and the most popular trading platform in the world, MT4, to offer its partners and affiliates not just a user-friendly and smooth experience but the ability to trade on the move. The platform is compatible with both Android and iOS devices.

#3 Choice of Instruments

To further ease the process of trading, the company offers clients multiple trading instruments to choose from, including forex, precious metals, crude oil and indices. To view the full range of tradable instruments offered by ATFX, click here.

#4 Customer Service

The company has been recognised and appreciated for its customer services, both in Europe and in Asia. ATFX offers tailormade account management services to meet the diverse needs of its partners and retail clients. In addition, the company offers 24/5 multi-lingual localised support, so that clients and partners can receive assistance in the language they are most comfortable in.

#5 Professional Team

Moreover, the support team consists of highly experienced and knowledgeable professionals from the financial and tech worlds. To ease the process of its partners, the ATFX team also offers mentoring services so that members of its MPP programme can learn and grow their business quickly.

#6 Awards & Recognition

Last year was an eventful one for ATFX. The brand launched its China office, with a skilled team of local experts who helped ATFX quickly establish a strong footprint in the nation’s financial markets. In fact, the brand saw unmatched success, being invited to key events held across China and Taiwan through 2017. The ATFX brand also bagged some prestigious awards at various conferences, including “The Most Powerful Broker” award.

#7 Sponsorships

ATFX was invited as an exclusive sponsor for certain events that had the financial elite of China as its attendees. This trend of invites for sponsorship and participation has continued in 2018, a year that promises to be another eventful one, with the opening of a UAE office on the cards.

#8 Safety

Another area where ATFX left its competitors behind is in terms of the security it provides its retail clients and partners. The company is dedicated to complete transparency and integrity, believing that this is the only way to gain trust in the financial markets. In addition, to ensure the safety of client funds, ATFX has segregated accounts for clients and the company, so that client funds are never at risk from the company. All funds are handled strictly in accordance to the highest regulatory requirements put forth by the European Data Protection Act and CySEC.

#9 Technology

Apart from the safety of funds, the company also ensures a completely safe trading environment through the use of cutting edge data encryption technology and protection measures, as well as stringent supervision. The deposit and withdrawal system has also been made simple and convenient for partners and retail clients, so that there are no delays.

#10 Partner Benefits

The Marketing Partner Programme (MPP) is another area where ATFX has set itself apart from the competition. Having researched the current challenges being faced by introducing brokers (IBs), the company has designed a programme that is in the best interest of web affiliates, unlike almost all affiliate programmes available today.

MPP has revolutionised the commission structure for online affiliates, such that they can be confident of getting paid for every single lead. ATFX has done this by linking commissions to where an introduced client is within the company’s sales funnel, rather than tying commissions to their trading activities.

Trading activity-based commissions are not only unreliable, they are something that regulators are trying to do away with. Therefore, many affiliate programmes face the risk of being unceremoniously terminated by regulators, with the participants of the programme losing their livelihood overnight.

The affiliate programme has also been designed to ensure that credit is given where it’s deserved, unlike most other programmes that cheat partners of their rightful commissions by attributing conversions to the brokerage’s own marketing department. With MPP, precedence is always given to the partner in conversion attribution. In addition, online affiliates also have control over their accounts, being able to withdraw whenever they need to with the weekly payment window.

ATFX has also designed its affiliate programme to address the fact that there are different types of partner, with varying levels of experience and, therefore, needs. To cater to such diverse needs, MPP includes a wide range of account types, which affiliates choose from, based on their expertise level. Moreover, the skilled and experienced professionals at ATFX offer mentoring to help them succeed, while also providing valuable educational resources, and holding regular seminars and webinars.

Each service offered by ATFX has been carefully designed for excellence in catering to the diverse needs of retail clients and affiliates, while ensuring that they are all fully compliant with regulatory requirements. That’s why the company has been able to set itself apart from its competition in a short span of just over three years.


Discover more about the revolutionary new MPP from ATFX.

HIGH RISK INVESTMENT WARNING: Trading Foreign Exchange (Forex) and Contracts for Differences (CFDs) is highly speculative, carries a high level of risk and may not be suitable for all investors. You may sustain a loss of some or all of your invested capital, therefore, you should not speculate with capital that you cannot afford to lose. You should be aware of all the risks associated with trading on margin.

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