2PROFTIT Launches the First Purpose-Built CRM for Binary & Forex

Noam Stiekema

Tel Aviv, May 18, 2016 – PROFTIT (www.proftit.com) is proud to announce the launch of the first ever purpose-built CRM and business management solution for binary and forex operators. The cloud based SaaS (Software as a Service) was developed by a team of industry professionals from the binary, forex and gaming industries to fulfill the […]


Tel Aviv, May 18, 2016 – PROFTIT (www.proftit.com) is proud to announce the launch of the first ever purpose-built CRM and business management solution for binary and forex operators. The cloud based SaaS (Software as a Service) was developed by a team of industry professionals from the binary, forex and gaming industries to fulfill the demands and needs of these ever growing and dynamic niches.

Managing a brokerage effectively and profitably involves a multitude of tasks; from marketing to sales, conversion to retention, support and other key activities. Tracking and managing each component of the business involves substantial skills as well as having the right technology in place. However, one of the key challenges these organizations face today is the variety of standalone applications they have, with no central way to unify all these systems.

In order to alleviate some of the complexity in running their brokerages, many brokers have implemented generic CRM solutions and have tried to adapt these to their organizational needs, or worse, have had to adapt their organizations to fit the CRMs. The end result for many brokers is they simply do not have the right tools at their disposal and as a result, they have to put more human resources in place to try bolster the operational requirements. Further to this, many brokers find that their sales teams are unable to manage the lead flow efficiently, resulting in lost deals and revenue.

The team from PROFTIT, having worked in these operations and having been exposed to the downfalls of these make-shift solutions, have used this extensive knowledge to build the first ever purpose-built business management solution for brokers. The outcome of all of this is a complete solution that plugs into all major trading platforms, call center solutions and payment processors, to create a seamless management solution. What really makes PROFTIT shine, is for those brokers who have multiple brands, varying trading platforms and even several call centers, they can now manage all of this from a single console within PROFTIT.

PROFTIT covers all the major areas of the business, with comprehensive CRM designed specifically for the unique demands of binary and forex operations. With PROFTIT, the entire marketing funnel is trackable and manageable through a single application; from multi-channel campaigns, through to sales calls and right through to retention. With customized workflow, leads are never left to go cold and the proprietary lead allocation technology, coupled with defined KPIs and gamification features, ensure sales and retention teams are always performing at the top of their game.

Another noteworthy feature of PROFTIT is the user roles and security. One of the challenges that many operators face is keeping their valuable data secure and preventing un-authorized access, or even worse, employees stealing leads data. With PROFTIT, granular rules can be implemented for each user, ensuring they are only able to access the data they need in order to perform their job, plus all actions are tracked and auditable.

PROFTIT business development, Natalie Badash said, “After years of working for one of the major binary options platform providers and having managed and dealt with binary brokers on a daily basis, it was clear that brokers needed a solid and comprehensive solution to manage all areas of their business. PROFTIT has been built from the ground up to address all the needs of brokers, resulting in far greater efficiency, increased productivity and most importantly, more profits with lower costs”


PROFTIT is a unique software services company that focuses on providing industry specific solutions. PROFTIT solutions are aimed primarily at the binary and forex industries as well as other finance and gaming sectors. Through purpose-built solutions, organizations are able to manage their entire operations with greater efficiency through a user friendly interface and in turn, are able to generate far better ROI. For more information on PROFTIT, visit their website at: www.proftit.com or email: [email protected]

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