ATFX to expand Europe operations and invest in education after share capital increase of £1.5m

During a testing time for the global economy, lots of businesses are being forced to slow down operations and consolidate what they already have. ATFX has decided on a different approach and stuck with their business model to expand operations. They’re confident this approach combined with a resilient team will see them as a stronger company after this crisis

The funds raised by increasing share capital will be invested in several areas to facilitate the organic growth of the business.

2019 saw increased investment and growth into the operations of the UK office and this will continue with the additional influx of funds. Expanding operations will include growing market reach by hiring additional native speakers of European countries as well as countries we are yet to expand to.

ATFX believes that the best way to ensure excellent customer service is to have local talent that speaks the respective language. Not only does this help with communication but knowing the client’s culture will allow them to better serve their needs

The expansion into other markets will also include a new office hub for the business. Extensive research and analysis have been conducted to evaluate the best location to serve all our clients. Funding will be put towards the initial start-up costs of a new office and recruitment in that area. Once set up, an additional hub will be a great base to support operations in the region.

As well as expanding market reach and personnel, the intention is also to strengthen the product suite. All products are developed in house by a highly skilled technology team. This sustainable approach was taken because developing products from scratch gives greater oversight and autonomy when they’re rolled out. 

This ability to create new products at will means that additional investment will result in the quick and efficient delivery of products. This move increases business capabilities and aligns ATFX with major fintech companies. To continue to lead in this sector, ATFX has identified that it also must be an innovative technology company. Creating technology products that deliver to clients unique needs will become the norm. ATFX is ensuring that they’re right at the top when it comes to technology and development.

Products will be targeted to both retail and institutional investors. ATFX Connect is an example of a recently launched project that will also receive funding to provide more instruments and more services to institutional investors.

Having listened to clients, the broker has identified points most important to them when trading. Having highlighted gaps, funds will be used to plug those holes with the relevant products and services to deliver the best experience for our clients.

Another core pillar to the ATFX business model, and something they intend to invest heavily in, is trader’s education. ATFX is a firm believer that their success only comes if clients are successful. Profitable and successful clients will become longer-term customers, whereas those that lose quickly are more likely to give up trading altogether.

A huge focus has already been put on the education suite but the intention is to grow this even further. As a major portion of clients can be categorised as beginner or intermediate, it is essential they’re given the most relevant educational materials to be successful.

Further investment will be made into online events for traders to attend. Here industry leaders will host online seminars where you’ll be able to ask direct questions to each host. Interaction is key with these events therefore using the most up to date software to deliver these events will be critical for clients to really benefit from each one.

On top of that, there will be education courses for clients to work through in their own time. They will have access to analysts on a one to one basis, including Alejandro Zambrano, ATFX Chief Market Strategist. This one to one coaching is available to help clients fully understand how to utilise their learning.

ATFX (UK) Managing Director, Wei Qiang Zhang, commented that “Our values underpin the successes achieved by the company and therefore we see no need to change our model but to instead press ahead with our strategy. 

With overwhelming support from our shareholder and clear leadership, we’ve built a great culture that ensures confidence in our team. That confidence drives us to continue our investment and expansion plans to better serve our clients. We will deliver on this because our values are reflected in the attitudes and behaviours of our staff without whom the achievement of our vision would not be possible.

This is an exciting time for us, despite the current economic climate, we’re confident our expansion plan will bear fruits in the long term. Putting our clients at the forefront of all decisions will help us create relationships and loyalty with them for years to come. We endeavour to be proactive in identifying and meeting the ever-changing needs of our customers and plan to continue improving our processes, services and products to cater to clients.”

Whilst a key focus is always on business and moving that forward, ATFX also has a corporate social responsibility plan. Prior to the global coronavirus pandemic, ATFX were vocal in their support for local charitable foundations that mean a lot to our client’s communities. Since the crisis, they have increased their contribution to local foundations. With examples being food donations in Thailand and more recently a food donation to the frontline NHS workers in the UK.