Autochartist Announces Technical Integration with Delkos’s Client Behaviour Platform

FinanceFeeds Editorial Team

Autochartist, analytics and active-content provider, announces the integration of its data with Delkos, client behaviour and message personalization platform, RAZR.

The on-boarding of RAZR means that Autochartist can now offer their clients even more effective content, further enhancing a broker’s client lifetime value and ROI.

Delkos’s RAZR platform analyzes millions of data points, identifying segments of the data to deliver actionable behavioural insights. This segmented data enables Autochartist’s brokers to create message triggers at critical moments in a traders lifecycle, to engage traders with targeted support messaging, creating a positive experience to increase redeposit rate and volume.

Salvatore Buccellato stated, ‘Behaviour analytics is a core element of the digital e-commerce ecosystem, however, brokers have been slower to implement in the past due to financial viability for SME brokers. We are working with Autochartist by amalgamating the analytics they produce with our system to provide brokers with behaviour analytics that are actionable to increase customer lifetime value.’   

Over the past year, Autochartist has had strong uptake in its automated social media services and has decided to invest in the further development of the product in a number of ways. With the enrollment of RAZR, the company can now not only automate the promotion of posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and WeChat but also close the loop on the retention processes of the broker. 

Ilan Azbel mentioned, ‘The integration of RAZR is a powerful next step for any broker looking to increase the effectiveness of their customer engagement and retention processes. We are getting close to the holy grail of communication – to send info to the right person at the right time. We have worked hard to create trader activity behaviour maps as triggers for useful notifications for our clients. So what that means is that we are essentially working with a broker’s data to best serve our content. Really delivering actionable unique to broker content every time.’

To find out more contact [email protected]

Read this next

Retail FX

US Retail FX brokers suffer steep fall in client deposits, Trading.com racked up $46K

Retail FX deposits at US brokerages, which have been struggling to eke out a profit in a strict regulatory environment, dropped in March 2022 by $35 million, CFTC data showed.

Retail FX

eToro supports Immutable X (IMX), Livepeer (LPT) and Cartesi (CTSI)

Israeli social trading network eToro has added support for trading three new tokens. Immutable X (IMX), Livepeer (LPT) and Cartesi (CTSI) are the next coins to join eToro’s list of featured digital assets.

Executive Moves

LiquidityBook hires Fintech veteran Jonathan Cross to lead EMEA business

LiquidityBook, a provider of FIX and OMS trading solutions for both the buy and sell-side, has added Jonathan Cross to its business team for the EMEA region.

Retail FX

Interactive Brokers’ traders now have direct access to TradingView

Professional charting and trading platform, TradingView has integrated the US-listed brokerage firm Interactive Brokers as the latest online trading partner.

Digital Assets

This Web3 infrastructure provider is on the verge of a radical upgrade

The crypto industry fueled the anticipation of the arrival of web3 with the introduction of Decentralized Finance, Metaverse, and more. And today, that web3 is finding support from various developers looking to build and develop the space to extract the most benefits out of it.

Digital Assets

Crypto bots: trading assistant 

The cryptocurrency market is a volatile one, with huge gains and dramatic dips. However, the most informed traders can use automated tools to maximize profits while minimizing risks. 

Retail FX

Cryptos Seed Review – What Makes This Broker Stand Out (2022)

Read our Cryptos Seed review today to learn all you need to know about Cryptos Seed before signing up with the broker(cryptos-seed.com) – by Finance Feeds.

Institutional FX

Citadel goes live with FX NDFs trades on LCH ForexClear

“This builds on the strong growth at the service, which has historically been driven by a focus on margin efficiencies that will only increase with Phase 6 of the uncleared margin rules in September 2022.”

Digital Assets

Crypto platform Bitfrost registers as VASP in Gibraltar ahead of DLT License

“We’re now looking at the next steps necessary to obtain authorisation to operate as a fully regulated DLT or Virtual Asset Service Provider.”

<