With BITCOIN DIRECT, Former Amazon and Microsoft Executive Brings Digital Currency Adoption to Starbucks via iPayYou

iPayYou.io, a Seattle-based company making bitcoin a useful currency for all, today announced the launch of Bitcoin Direct to Starbucks, a new way for coffee lovers to use Bitcoin.

iPayYou’s newest feature allows users to seamlessly transfer bitcoin from their existing iPayYou wallet to their Starbucks mobile app. Users select an amount of USD funds they wish to transfer, allowing Bitcoin Direct to Starbucks to automatically withdraw the proper amount of bitcoin from the user’s iPayYou account and deposit the correct amount into the Starbucks account. Users will immediately see the corresponding amount in their Starbucks app and can make purchases at any Starbucks location just as easily as before.

“Bitcoin Direct is the quickest way for a busy iPayYou user to transfer funds to their Starbucks mobile app. After you initiate the transactions, your funds will be ready in seconds,” said Gene Kavner, iPayYou Founder and CEO. “iPayYou is revolutionizing the way consumers spend their bitcoins by focusing on how to integrate bitcoin with the normal habits of our users. Integrating with Starbucks was a no-brainer, as the company currently boasts 24,000 stores and with over one million customers using the Starbucks Mobile Order and Pay program per month. All of those customers can now use bitcoin to easily buy coffee, pastries, and so much more.”

This latest update to the iPayYou platform follows the recent launch of iPayYou’s gift card integration, which allows bitcoin to be used to instantly purchase gift cards from retailers including Starbucks, Best Buy, and iTunes.

iPayYou’s secure and easy-to-use wallet enables its users to buy, sell, send, and receive bitcoin.

Features include the ability to cancel transactions and send payments via email and Twitter, all without requiring the recipient to have a pre-existing account or bitcoin wallet of any kind.

“We want to put bitcoin in the hands of everyone; our goal is a future where bitcoin is the default currency. The best way to get there is to give consumers the ability to incorporate this new form of currency into their everyday lives. The team at iPayYou works tirelessly to achieve this every single day,” said Kavner.