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Financial Commission Reports 25% Membership Growth and Saves $1.5M to Traders

January 15, 2021, 2:25 pm UTC.

Financial Commission Reports 25% Membership Growth and Saves $1.5M to Traders

During the year the organization achieved several records in its operations metrics including the number of filed complaints (1340 complaints – 32% increase YoY), amount of compensations souпре by traders ($10.9M sought by all traders – 48% increase YoY), and awards to traders ($1,495,474 awarded to traders – 148% increase YoY) while keeping one of the fastest dispute resolution timeframes in 6.97 days per dispute

Other key metrics & accomplishments in 2020

  • $8,812 average complaints value –  20% growth YoY
  • $8.1M sought from member brokers – 248% growth YoY
  • 31% YoY increase in complaints ruled in favor of traders
  • 6.97 days average dispute resolution time – 3% increase from 2019


Key Takeaways

The Financial Commission keeps expanding its international presence with the addition of 12 new approved broker members to its membership ranks and certification of a new education provider, while also adding a new member to its Blockchain Association. In 2020 the organization also set several strategic partnerships with The Industry Spread media portal and one of the biggest liquidity providers – Advanced Markets. The Commission’s Dispute Resolution Committee was also strengthened by two new experts from Europe and Turkey

Regional Presence

The organization further expanded in the Middle East, with several new Turkish broker members, as well as the addition of a Turkish expert on the Dispute Resolution Committee. The organization’s free dispute resolution service to traders gained popularity in Asia, the Middle East, and Africa with new complaints from these regions growing 202%, 15%, and 14% respectively in 2020. The Financial Commission also saw a 17% decrease in complaints from Russia and former Soviet republics, as local market restrictions impeded the normal online trading operations FX and CFD traders have come to expect.

Complaints Highlights

The majority of complaints received by the FinaCom in 2020 were related to financial issues with 55% of the total, while trading related disputes accounted for 25%. The most popular topics for complaints dealt with funds withdrawal (31%), agreement breach (17%), price check (14%), and account blocking (6%). Of all resolved complaints, 52% were resolved “in favor of the broker” and 18% resolved “in favor of the client”, while 30% were found to be outside the organization’s jurisdiction.

About Financial Commission

Founded in 2013, the Financial Commission is a leading independent member-driven external dispute resolution (EDR) organization for international online brokerages, exchanges, and Blockchain firms that participate in global foreign exchange (forex), derivatives, CFD, and digital asset markets.

The Financial Commission provides efficient compliance solutions to its members, alongside its External Dispute Resolution (EDR) mechanism that serves as an effective channel for processing complaints from clients of member firms.

January 12, 2021, 12:20 pm UTC.

Autochartist Acquires Delkos Research News Event Trading Service (NETS) Technology

Delkos Research ( has sold its News Event Trading Service (NETS) technology to Autochartist ( This transaction is a result of Delkos’s increased focus on its RAZR customer behavioural analytics and segmentation product.

Autochartist plans to integrate NETS back into Delkos’s RAZR platform to enable effective personalized communication with traders being affected by news-driven volatility.

“NETS is a perfect fit into the Autochartist universe, and with our NLG technology we are able to automate multi-language commentary on news events to further reduce content production and distribution costs”, says Ilan Azbel, CEO at Autochartist.


Salvatore Buccelato, CEO at Delkos: “It seems that our new RAZR product has hit a long-standing need to target and personalize messaging to customers. With this in mind, it was an easy decision to unbundle NETS and allow us to focus on our strong customer analytics capabilities”.



About Autochartist

Autochartist has partnered with hundreds of leading Stock, Forex, Futures, and CFD brokerage firms across the globe. More than a decade later the company services millions of traders in over 100 countries through their vast broker partnerships. Autochartist sends out thousands of financial market articles and commentaries every day in over 20 languages. Autochartist prides itself on the core commitment to service excellence and ongoing market leadership through developing innovative new products.

About Delkos RAZR

Delkos RAZR allows for a customer-centric approach to efficiently personalize at scale and increase Client Lifetime Value to maximize the return on investment of customer acquisition cost. Capturing and utilizing client behavioral insights to shape content, product, promotion, and user experiences provide a crucial advantage in the highly competitive FX/CFD space. 

Technology has evolved how individuals consume financial products and services.  Our passion for simplifying our partners’ customer retention means your firm will be part of the customer-centric revolution.

December 28, 2020, 6:56 pm UTC.


AmorFX status as the latest Member of the Financial Commission took effect on December 24, 2020, following the approval of its membership application by the Financial Commission

The Financial Commission, a leading independent member-driven external dispute resolution (EDR) organization for international online brokerages that participate in global foreign exchange (forex) and derivatives markets, accepts AmorFX as its newest approved Member.

The Financial Commission provides brokerages and their customers with an unbiased 3rd party mediation platform that helps resolve complaints in instances when parties are unable to directly come to an agreement over disputes.

Following the approval of AmorFX’s membership application by the FinaCom board, the company and its customers can now access a wide range of services and membership benefits including, but not limited to, protection for up to EUR 20 000 per submitted claim, backed by the Financial Commission’s compensation fund.

For approved members and their clients participating in CFDs, foreign exchange (forex), and cryptocurrency markets, the Financial Commission helps facilitate a simpler, swifter resolution process than through typical regulatory channels such as arbitration or local court systems.

About AmorFX

With its team of experienced professionals, advanced technology, and knowledge in risk management, AmorFX LLC is a leading equity house that provides secure investment opportunities to investors in the leveraged trading market which includes retail FX and contracts for difference (CFDs).

Relying on its advanced technology and customer satisfaction code AmorFX aims at providing the best industry standards to its clients. All investors benefit from the same fair and ethical trading conditions regardless of their net capital size or the account type at AmorFX.

For more information about AmorFX, contact them directly.

November 26, 2020, 2:53 pm UTC.

Dr. Can Pamir Joins the Financial Commission’s Dispute Resolution Committee (DRC)

The Financial Commission has appointed Dr. Can Pamir, Founder, and CEO of Pamir Consultancy, as the latest Dispute Resolution Committee (DRC) member to strengthen its dispute resolution services.

Mr. Pamir is the 33d industry expert to join the Financial Commission’s DRC – which consists of a diverse panel of industry professionals, who follow a non-bias protocol to process and resolve complaints from our members’ clients.

Financial Commission Chief Operating Officer, Nikolai Isayev commented on the appointment: “we are happy to welcome Can to our dispute resolution team. Given his extensive experience in the industry, particularly in education and marketing, and geographically in the Middle East region, he will be a valuable asset to the Dispute Resolution Committee in helping us continue our commitment to trader education and transparency for brokers.”

Founded in 2013, the Financial Commission is a leading independent member-driven external dispute resolution (EDR) organization for international online brokerages, exchanges, and Blockchain firms that participate in global foreign exchange (forex), derivatives, CFD, and digital asset markets.

Financial Commission provides efficient compliance solutions to its members, alongside its External Dispute Resolution (EDR) mechanism that serves as an effective channel for processing complaints from clients of member firms.

November 24, 2020, 6:22 pm UTC.

TitanFX becomes the latest member of the Financial Commission

Today, the FX industry’s external dispute resolution (EDR) organization, Financial Commission, announces TitanFX – one of the Financial Markets Association of Vanuatu participants, as its newest approved Member.

TitanFX’s membership took effect on November 23, 2020, following the approval of its membership application by FinaCom board, thus allowing the company and its customers access to a wide range of services, including, but not limited to, protection for up to EUR 20,000 per the submitted complaint, backed by the Financial Commission’s compensation fund.

Financial Commission provides brokerages and their customers with an unbiased 3rd party mediation platform that helps resolve complaints in instances when parties are unable to directly come to an agreement over disputes.

For approved members and their clients participating in CFDs and foreign exchange (forex) markets, Financial Commission helps facilitate a simpler, swifter resolution process than through typical regulatory channels such as arbitration or local court systems.

TitanFX joins a diverse range of brokerages and independent services providers (ISPs) that utilize the services of the Financial Commission and as part of their commitment to their clients while upholding membership requirements.

October 7, 2020, 6:15 pm UTC.

White Labels: Why Brokers Choose to Offer cTrader White Labels

What is cTrader White Label?

Forex is a costly and complicated business to get started with, and a trading platform is one of its most vital, yet also one of the most challenging components for small brokerages.

cTrader White Label is a solution for cTrader brokers to offer unlimited, fully-functional, and fully-branded white labels of their cTrader platform to clients and partners, leveraging their infrastructure for a fixed rental, volume fee, or both, depending on broker preference. 

Why own a cTrader White Label?

As a cTrader broker, you can boost your volumes, and therefore revenues, by using cTrader white labels to distribute your liquidity, back-office, and expertise to smaller institutions, who prefer the ease of a multi-product solution, combining both – a trading platform and brokerage services from a reputable company.

cTrader White Label providers offer:

  • Full Branding

White Labels receive their own fully-branded cTrader platform, which allows them to emphasize ownership and establish trust. The solution comes completed with their name and logo on desktop, web, iOS, and Android devices.

  • Efficient Account Management

White label accounts can be separated into distinct groups through cBroker’s group level symbol settings. Different settings can also be applied for different white labels within the group.

  • Advanced White Label Permissions

cBroker’s flexible Manager permissions allow you to fully control the information accessible to your White Label partners. Any information of choice can be kept private and read/write rights can be extended to the White Label as required.

  • Transparent Reporting

Your White Label partners can get access to information on their brokerage and its financial performance via cBroker. Everything from deposits to withdrawals, commissions, markup, swaps, IB payouts, open positions, exposure, customers balances, and more.

  • Fast Delivery

Branded White Labels can be delivered in a matter of weeks, and do not involve any paperwork. All you need to do is send us branding materials and guidelines for the new White Label setup.

All in all, cTrader White Label is the perfect solution for dealing with a number of issues brokers may face in their daily business operations. It allows for increased partnership opportunities and prevents your potential partners from launching their own independent businesses, hence decreasing rivalry on the already-competitive Forex arena. Your partners, in turn, gain the freedom of distinct branding and market positioning, as well as a fully managed infrastructure and hosting.

If you are interested in finding out more about our white label options, don’t hesitate to reach out to us today:

September 23, 2020, 7:28 am UTC.

TraderEvolution partners with Singaporean broker-bealer UOBKayHian

One of the most rapidly growing end-to-end technology providers in the industry, TraderEvolution, continues to increase its portfolio of partnerships. The latest deal the company announces is with one of the largest broker-dealers in Singapore, UOBKayHian. The firms have announced a new partnership which will enable the brokerage company to offer a seamless multi-asset trading platform solution to its clients.

The broker-dealer based in Singapore has a strong regional presence and is committed to the continued development of its offering. With the ongoing development of new products, featuring multiple asset classes, the firm has turned to a proven technology leader in the industry to deliver a next-generation experience to UOBKayHian’s retail and high net worth individuals and corporate clients.

TraderEvolution is complimentary to the broker’s strategy to offer its clients access to trading a multitude of asset classes, including futures, and listed options as well as CFDs on equities and indices, leveraged FX and metals. UOBKayHian’s partnership with the multi-asset platform provider ensures the scalability of its offering and seamless perspective for adding access to more financial instruments.

“The addition of this important partnership in the Far East perfectly underscores our capability to adapt to the needs of different markets. The combination of multi-market product offering, retail and corporate clientele and specifically customized requirements made this project to be very much in line with our specialization. We are continuing our expansion across different geographies and are pleased to help with such ambitious projects,” the CEO of TraderEvolution, Roman Nalivayko commented.

August 13, 2020, 11:38 am UTC.

Scandinavian Capital Markets Activates cTrader Copy

cTrader copy delivers advanced risk management and comprehensive strategy profiles where providers may display their performance and where investors can select their favorites. cTrader copy now replaces cMirror and it can be accessed in the side menu as an app integrated into cTrader for added convenience.

One of the most important features of cTrader copy is Equity to Equity copying of the investor to the strategy provider. For example, if the provider has equity of $10,000 and the investor invests $1,000, that is one tenth – $1,000/$10,000. The provider opens a position of 10 lots, then the investors position is 1/10th or 1 lot.

cTrader copy offers investors separate copy trading accounts, to segregate their investments and chosen strategy providers. Another new feature is the ability for the strategy provider to operate with a flexible fee structure. Providers may charge investors a volume fee for opening and closing each trade. The volume fee represents the funds an investor would pay for $1 million of volume copied, up to $100. It is calculated per side and added to each position. The performance fee, which is the percentage of net profits generated by a strategy and paid at the end of each month, is subject to a high watermark.

“The cTrader platform has ultra-low latency and execution through the use of state-of-the-art servers. This combined with deep pools of liquidity through Scandinavian Markets’ Tier 1 liquidity providers make it a preferred trading platform for both retail and professional traders alike. We are excited to activate cTrader copy, which will allow our clients to post their strategies online and traders from other brokerages can follow along.”

Michael Buchbinder, Managing Partner at Scandinavian Capital Markets.

“We are glad to have Scandinavian Capital Markets add cTrader Copy to their cTrader platform. cTrader Copy is a major part of the complete trading experience we aim to deliver to our brokers and their clients. It is the most transparent and effective social trading tool on the market, both in terms of strategy copying and provision. cTrader Copy will allow Scandinavian Capital Markets’ followers and providers to reap all the benefits of the platform.”

Alexander Geralis, Business Development Manager at Spotware.


August 12, 2020, 12:22 pm UTC.

Sucden Financial goes live with BierbaumPro/NTPro

BierbaumPro/NTPro’s clients can now benefit from low latency access to Sucden Financial’s unique and customisable liquidity streams. The integration utilises servers in LD4 and a new dedicated high-speed connection to DSP datacentre in Moscow, underlining Sucden Financial’s long-standing commitment to the region.

Aleksei Suturin, Sucden Financial’s Moscow representative said, “Our new BierbaumPro/NTPro integration allows us to grow our presence in the CIS and Europe, providing low latency streaming within a single eco-system. The new high-speed connection will also help us develop additional credit intermediation opportunities with institutional clients, both locally and internationally.”

Vyacheslav Kashigin, CEO NTPro commented, “We are delighted to be working with Sucden Financial, one of the world’s leading and most innovative FX providers. As a result of our cooperation, Sucden Financial will be able to offer technically advanced, efficient low latency trading services to its clients in the CIS and EU countries.”

August 12, 2020, 8:25 am UTC.

TraderEvolution Integrates ICE Data Services Consolidated Feed

End-to-end trading technology provider TraderEvolution continues to build up its strategic relationships with a brand new integration with ICE Data Services. The collaboration enables TraderEvolution to offer its customers unique pricing and normalized exchange data from ICE Data Services’ Consolidated Feed. ICE Data Services is part of Intercontinental Exchange (NYSE:ICE).

The ICE Consolidated Feed aggregates content from 600+ sources and offers cost-effective, low latency access to depth-of-market data and multi-asset content to power proprietary and 3rd party applications and desktops across the front, middle and back office.

The multi-asset class coverage, including high quality evaluated pricing, spans across equities, derivatives, fixed income, foreign exchange, money markets, commodities, energy and ETFs, and now becomes readily available to TraderEvolution’s broker customers.

Commenting on the collaboration, the CEO of TraderEvolution, Roman Nalivayko said: “We are very excited to unveil this data-oriented collaboration. ICE Data Services provides global coverage which is in line with the concept that we pursue at TraderEvolution to offer a universal and diversified multi-market solution. This integration is important for us to deliver a fully-functional trading software covering multiple global markets.”

With more and more brokerages expanding into multi-asset trading, firms are dealing with an increasingly large and complex pool of assets sourced from different trading venues. This requires easily scalable trading technology for obtaining, managing and distributing market data. TraderEvolution enables its broker customers to add real-time and delayed quotes, as well as automated instrument updates. For brokers that aggregate data from numerous exchanges around the globe and manage thousands of instruments, automation has become a mission-critical part of their processes.

About TraderEvolution

TraderEvolution is a multi-market trading platform provider offering modular, tailored solutions that include a back-end with established connectivities to dozens of markets across the globe, and a complex front-end suite with web, mobile and desktop applications. The company serves banks and brokers from around the world, empowering them with an independent and liquidity-neutral solution to facilitate core brokerage operations or to complement their existing solutions. For more information please visit:

July 27, 2020, 1:57 pm UTC.

IS Prime Wins Profit & Loss Readers’ Choice Award: Best Prime of Prime

For the second consecutive year, IS Prime has been voted Best Prime of Prime in the Profit & Loss Readers’ Choice Digital Markets Awards.

The Readers’ Choice Awards attracted more than 7,000 votes across the categories, capturing the views of banks, brokers and hedge fund managers worldwide. Other winners include JP Morgan as Best Market Maker in Major Currencies and Citi as Best Market Maker in Emerging Markets.

Raj Sitlani, Co-Founder and Managing Partner, IS Prime, comments, “It is a real honour to be voted the leading Prime of Prime in our industry. To have achieved this for the second consecutive year reaffirms the quality of our offering for institutional clients as we continue to provide consistently competitive pricing and execution as well as highly sophisticated proprietary technology and outstanding client service. We’d like to thank everyone who voted for us.”

Raj Sitlani & Jonathan Brewer

Jonathan Brewer, Co-Founder and Managing Partner, IS Prime, added, “We are very proud of the fact that our offering stands out in this global industry. Winning the Profit & Loss Readers’ Choice Award for Best Prime of Prime for the second year is a real testament to IS Prime’s success and the added value we provide to clients.

“Over the last 12 months we have continued to grow in all key regions in our industry, have introduced a range of new products and have invested significantly in our technology and growing our team.”

The Profit & Loss Readers’ Choice Award follows on from a succession of award wins and accolades for IS Prime over the last year. These include being voted Best Trade Execution (Prime of Prime) in the Global Forex Awards 2020 and being included in the Financial Times’ list of ‘Europe’s 1000 Fastest Growing Companies’, published in March 2020 – a list which recognised IS Prime as the 15th fastest growing financial services company in Europe.

FCA regulated IS Prime is part of the ISAM Capital Markets group which offers full service brokerage and execution via its cutting edge proprietary technology. As a Prime of Prime, IS Prime provides aggregated pricing sourced from Tier one institutions, settled through the group’s bank Prime brokers. ISAM Capital Markets also includes IS Prime Hong Kong (regulated by the SFC) and risk management specialist, IS Risk Analytics. For more information about IS Prime, please click here.

July 16, 2020, 12:25 pm UTC.

Join Forex Leaders For The Big Forex Breakfast

As normal trading volumes resume, how is the forex landscape looking and how can we plan for the months ahead? Introducing The Big Forex Breakfast hosted by QUBE Events and Contentworks Agency. Taking place on July 30, 2020 at 10:30 – 12:30 CET, this is set to be a power house of sales and marketing expertise.  

  • Sales Strategies– How did world leading brokers handle sales remotely during covid-19? What techniques are most effective to generate leads right now? How are top brokers using automation and tech to work more effectively?
  • Managing Risk – How did trading volumes affect price upticks and fill rates? What did we learn about trader behaviour? Is working remotely a viable solution for forex companies? What are the risks in the coming months? Have risk regulations adapted significantly?
  • Marketing – How have the top brokers adapted their marketing strategies? Is there a future in offline marketing like expos, events and magazines? Is Big Data actually being utilised? Where should brokers invest their marketing spend in the coming months? How can brokers save money on marketing?

Sign up for The Big Forex Webinar on July 30

The Big Forex Breakfast – Why Attend?

  • Hear industry experts addressing key issues
  • Learn sales and marketing tips for lead generation and budget saving
  • Attend remotely from anywhere in the world
  • Enjoy interactive Q&A sessions with forex leaders
  • Fits into your working day in under 3 hours
  • Plan your September strategy during the summer months

The Big Forex Breakfast – Become A Sponsor

Sponsoring a webinar like The Big Forex Breakfast provides you with a perfect opportunity to showcase your solutions and interact with your target audience. You can expect to secure new connections with key decision-makers and industry influencers. Our sponsorship includes logo, pre-event promotions, social media mentions and event address.

Visit to learn more, book a ticket or become a sponsor.

June 8, 2020, 1:26 pm UTC.

cTrader Brokers Can Now Connect to Gold-i’s Matrix NETwork

Brokers using Spotware’s FX and CFDs trading platform, cTrader, can now connect to Gold-i’s Matrix NETwork to access a wide range of multi-asset liquidity and utilise Gold-i’s advanced liquidity management tools.

Through the Gold-i Matrix, cTrader brokers can access a full spectrum of asset classes, including FX, equities and cryptocurrencies.

According to Alexander Geralis, Business Development Manager at Spotware, “We believe in providing cTrader brokers with tested solutions that add value in how and what options they have to manage their price feeds and liquidity. Gold-i’s Matrix is a good tool in terms of aggregation, reporting and routing. Whilst these tools are traditionally used more by large brokers, start-up brokers are becoming increasingly sophisticated and demanding them as well.”

“We are pleased to have worked on this integration with Gold-i. Forward-looking integrations, such as this one with Gold-i, are part of our strategy and one of the reasons why cTrader continues to capture market share. In today’s competitive market the broker really needs to have all the options and flexibility available and we also believe that FX brokers need to offer a variety of asset classes as it is becoming increasingly difficult to specialize only in FX.”

Tom Higgins, CEO, Gold-i adds, “We began this partnership at the request of a client who was keen to use the cTrader platform. The integration not only enables cTrader brokers to access the Gold-i Matrix NETwork but also provides increased flexibility and added value for our clients who may wish to use cTrader as an additional platform. cTrader has an excellent reputation amongst brokers of all sizes and we look forward to this new, mutually beneficial partnership.”

May 13, 2020, 9:30 am UTC.

Celebrating 3 Years at the Heart of Financial Services Marketing – Guest Editorial

By Charlotte Day at Contentworks Agency

International marketing company Contentworks Agency is turning 3! A lot has changed since the agency was established back in 2017, from financial regulations to marketing trends. But as the team toasts its progress, it’s important to reflect on the highs and lows too. In this exclusive, directors Charlotte and Niki reflect on life at the heart of financial services marketing.

A Rollercoaster of Events

The past few years have been a rollercoaster – exciting, turbulent, and nerve-wracking to say the least. But you don’t get involved in the finance sector thinking it’s going to be a lazy river ride. We love the challenge of this industry, so here’s a rundown of what’s cropped up over the past few years.

Regulation Updates:



On 3 January 2018, Europe began implementing the sweeping financial regulations known as Markets in Financial Instruments Directive (MIFID) and Markets in Financial Instrument (MiFIR). Collectively, these reforms became known as MIFID II and the objective was to go after non-compliance more aggressively than the first turn of the documents during the financial crisis. Investor protection suddenly came under increased scrutiny and this very much affected our realm of business – content marketing.

To avoid a slap on the wrist, or something much worse, content marketing was required to:

  • Disclose all facts
  • Offer no recommendations
  • Never make guarantees
  • Avoid talking about specific investment products without including disclosure statements

For many firms generating content on a daily basis, this added another layer of complexity to their strategy. But we stepped in to help, using our compliance expertise and financial services knowledge to create content that met all MIFID II specifications.

Hiring a content marketing team that understood the rather lengthy rules was a must for many companies that were trying to operate their business as usually, while dealing with new and complicated regulatory frameworks. Our team also published articles to help brokers and other financial services firms inside and outside the EU make a smooth transition to MIFID II.


  • Social Media Ad Bans 

Anyone in the financial services marketing space knows that 2018 was a difficult year due to the sheer amount of change the industry faced. This was particularly true from a content marketing perspective with Facebook kicking off the social media ad ban in February 2018. 

This meant that no marketer – even those operating on behalf of legal, legitimate businesses – could directly promote these subjects which were now viewed as ‘taboo’. And not only from Facebook’s core app, but also other places where Facebook sells ads such as Instagram and its ad network.  YouTube and Twitter quickly followed suit banning ads relating to ICOS and token sales globally.

Such a clamp down impacted the marketing world once again with innovation needed to help brands stand out from the crowd. During this time, we came up with a wide array of ways to engage audiences and spread brand awareness, including:

  • Storytelling – a great way to break away from promotional rhetoric and avoid using worlds related to banned topics such as cryptocurrencies, loans and forex.
  • Video content – sharable video content and the use of Facebook Live, helped to improve authenticity and gain traction around a certain topic.
  • Education – educational content that avoided banned buzzwords was also an excellent way for companies to stay relevant to their consumers. Thought-leading content posted to high-profile sites or business platforms like LinkedIn was, and still is, a good way to build credibility.

Facebook has since loosened its ban on ads related to blockchain and cryptocurrency technologies. In April 2019, a statement read: “We’ve listened to feedback and assessed the policy’s effectiveness. While we will still require people to apply to run ads promoting cryptocurrency, starting today, we will narrow this policy to no longer require pre-approval for ads related to blockchain technology, industry news, education or events related to cryptocurrency.” 

This brings back Facebook ad opportunities and shows the importance of staying up to date with the latest news.


  • GDPR

While grappling with MIFID II and social media ad bans, the General Data Protection Regulation (GDPR) also hit marketers hard. The EU initiative came into force on 25 May 2018 and addressed issues around personal data and consent. It was made clear that personal data must be processed in a lawful and transparent manner ensuring fairness towards the individuals whose personal data was being processed. Financial services companies were forced to improve their communication as they requested consent to use data from clients. Double opt-in became our word of choice and we generated highly desirable gated content to prompt more sign ups.

Changing Landscape:

During the lifespan of our agency, we’ve also seen other significant changes within the financial landscape. Leverage options have been tightened across the EU. Bonuses and money back schemes were banned (happily). There’s been an expansion of crypto offerings on forex platforms, and ICOs (which were particularly in focus during 2017 and 2018) have largely fizzled out due to connections with scams. 

We adapted our focus and grew the agency from strength-to-strength, by:

  • Using stats to drive our content marketing strategies
  • Staying up to date with compliance rules and regulations 
  • Producing Regulation Roundups regarding cryptocurrency, blockchain and all things from the world of finance
  • Focusing our energy on growing areas of business including challenger banks and the fintech space
  • Producing compliance-focused content including e-books particularly targeted at marketing to specific demographics 

Marketing Styles:

As well as regulation updates, marketing styles, tech and new trends have changed the way we work. On top of articles, whitepapers, e-books, social media and video, the focus for content marketers must now also be on:

  • Personalisation. 80% of people claim they’ll work with a business that offers a personalised experience.
  • Live videos on Facebook, Tiktok and Instagram. Live content keeps people watching 3x longer than recorded ones. The daily watch time for Facebook Live videos has quadrupled in a single year, and they produce six times as many interactions as traditional videos.
  • SERP Position 0. Being number 1 is no longer the goal. The top spot on the search engine results page (SERP) is now position zero, a featured snipped of text which appears above the search results. Position zero is the first and sometimes only result that some users view. So, it’s of paramount important for businesses. Content that answers questions is often viewed as being most relevant for position 0 spots.
  • Shoppable posts. Posting to social is one thing. Making your posts interactive and good for ROI means making the most of all available tools.

Contentworks Agency – The Highs 

There’s been a lot to process over our 3 years in business, but it’s made us stronger than ever and we’ve got plenty of highs to look back on.

Some of our favourite highs include.

  • iFXEXPO sponsorships – being part of such a world-renowned event certainly catapulted our agency to new heights. Director Charlotte also spoke on the marketing panel talking about the importance of content marketing in an increasingly AI driven world. Charlotte will also be speaking at this year’s event.
  • Speaking on global panels – Contentworks has also media partnered other main events including Decentralized in Athens where the team again joined the marketing panel.
  • Attending thought-provoking events – from the Cyprus Fintech Expo 3.0 in Nicosia to the Financial Innovation Forum in Limassol, we’ve learnt a lot from such innovative conferences and networking opportunities. 
  • Filming around the world –we’ve created standout video scripts for well-known clients such as NEC. This has seen the team travel around Europe and Asia.
  • Working with a variety of clients – we are grateful to our clients who let us take the lead when it comes to creativity.

Where Are We Now?

2020 has been incredibly strange for everyone. We’ve responded by helping clients move online and embrace the digital side of their business. This has meant:

  • Tightening website content to showcase offers, products and services
  • Boosting the social media presence of brands
  • Focusing on pre-recorded and live video content to convey messages
  • Writing e-books, articles and blogs to keep consumers informed
  • Adapting strategies to suit the current environment
  • Partnering with reputable finance webinars like NPF and Virtual Vision Finance
  • Providing thought leading articles and eBooks like the one below now available on slideshare.

Contentworks media partnered key webinar events including the Financial Innovation Crisis Management Webinar series which covered a wide range of topics including banking innovation during the Covid-19 pandemic. We’re all about keeping a positive mindset and doing everything we can to keep our clients thriving.

What’s next?

When the birthday excitement dies down and the last donut is eaten, we’ll be delving straight into our fourth year with a dynamic attitude. While the waters are somewhat murky due to coronavirus, it’s extremely clear that digital marketing is of paramount importance now and in the future. Therefore, we’ll continue working closely with our clients to ensure they’re represented online in the best way possible. As an agency, we focus on:

  • Explainer content. With challenger banks, blockchain and forex all unearthing rather complex topics, we’re all about keeping explanations clear and simple.
  • Humanising brands. Featuring CEOs and team leaders, telling your story and going behind the scenes are all ways to form a greater connection with audiences.
  • Multi-pronged experiences. By focusing on multiple channels, brands can increase their outreach and build a wider and more loyal following.
  • SEO. Digital marketing and SEO go hand in hand with the right keywords helping to bring products and services to the attention of interested parties. Also, position 0. Ranking for this is crucial and we can help brands achieve this.
  • Modern CSR. Brands are now pushing into exciting sponsorship and CSR territories. We are keen to support this with authentic, meaningful content marketing.

Thank you to all our clients, colleagues, partners, and media outlets for your support. Join us as we journey into year 4 and take your finance brand to new heights. 

Whether you need daily analysis, articles, education, social media management or video marketing, we can help.  Find out more about our financial marketing solutions.

The subject matter and the content of this article are solely the views of the author. FinanceFeeds does not bear any legal responsibility for the content of this article and they do not reflect the viewpoint of FinanceFeeds or its editorial staff.

April 2, 2020, 11:31 am UTC.

Why Scandinavian Capital Markets? Interview with Michael Buchbinder

Founded in 2011, Scandinavian Capital Markets has grown to establish itself as a premier brokerage firm, attracting some of the best traders in the world. Michael Buchbinder has been instrumental in transitioning the company from its origins in wealth management into Sweden’s first STP-ECN forex broker.

A partner at the firm for five years, he has a hand in all aspects of the business, including operations, technology, and perhaps most importantly, client relations.

In one of the most ruthlessly competitive markets in the world, Scandinavian Capital Markets has managed to thrive. Many brokers are offering the same platforms, regulation, customer service and are using the same marketing slogans. Can you talk about the characteristics that differentiate Scandinavian Capital from the hoard of fx brokers battling for market share today?

We are swimming in a red ocean in terms of the competitive landscape. How do we differentiate? By practising what we preach. Understanding the value behind a relationship.

Listening to the market and what they are asking for: a safe and reputable place to trade. That starts with a broker that doesn’t view its client as a deposit that they eat as a casino B-book. Too often they get lost in who their client is – and you can’t eat your client – you service your client. They thought extending the life of the client would help, but that just prolonged the slow death. To summarize, what differentiates us are these three things:

  • Values
  • Ethics
  • Caring about the client

Along with your partner Arif Alexander Ahmad, you have built an industry-leading brokerage firm from scratch, from the ground up. One of your strengths is a deep understanding of technology. Can you talk about how your insights into trader technology have allowed you to add value and provide custom solutions for clients?

More than technology it is about liquidity. Making sure the client can get the price they need. It is not about the lowest spreads. It is about the best fills for the order sizes they are clicking. As we deal with higher-end traders we are not so much competing on price, as price depends on order size, available liquidity and other factors.

You have talked about sourcing deep, customizable liquidity from top banks for clients. Can you explain how this works and how providing the best liquidity benefits your clients?

Having great liquidity means having great fills and volumes available for the traders. As price is a factor of supply and demand, some traders can have a market impact given their size of order and how they enter the market.

Toxic flow describes practices such as latency arbitrage or ‘picking-off’ the feed. Can you explain how this impacts brokerage firms?
Toxic flow impacts all brokers, A-book and B-book alike. Toxic flow is an attempt by the trader to take advantage of price movements unfairly, leaving the broker exposed to cover the client positions.

We want to work with the client to get their positions in the market. These traders have the mentality of us vs. the brokers. And for good reason, based on the ethics of the brokers that in my mind are the lead cause in this fragmented relationship.

Your prior experience showed you some uglier aspects of the forex industry. Can you tell us about how some of your harrowing experiences fueled a passion to create a new paradigm of prioritizing human relationships and service?

It goes back to seeing the inside of the business and the attitude towards clients. Clients are the life of the company. We talk to them, we become friends with them, we learn about their families, their hopes, dreams and desires.

I don’t like the idea of being two-faced. I want to be genuine and original, I value mutual respect. I want to earn your business. I am grateful for the opportunity to serve you and understand nothing should be taken for granted. As soon as I lose this, I lose your respect and your business.

White glove service is a hallmark of Scandinavian Capital Markets. Can you talk about how your relationship managers seek to provide a level of service more akin to a private bank?

I don’t think much needs to be said about this. Let us prove it to you. I don’t like to talk. I like action.

Yourself and Arif are constantly on the move, traveling the world to meet with clients. Having met many profitable traders and money managers across the globe, can you share some insights into the human traits leading to success in the markets?

The best traders are humble. They have been in it for years. They have had their share of ups and downs. They too don’t take things for granted. They do like to make sure they are dealing with the best brokers around and are very precise in everything they do.

Scandinavian Capital Markets is registered with the Swedish Financial Supervisory Authority (FSA) who oversee one of the most reputable and stable financial trading markets in the world. Can you talk about some of the advantages of working within Sweden’s secure and world-class financial system?

The confidence it brings to clients and investors is incredible. Sweden has a great reputation among the EU nations and the world-leading the way for innovation, responsibility and precision in engineering that they bring to everything in life here. These core values and ideals of Swedes is what is helping us restore faith in the industry and bring back a good name to FX and trading. Over 70% of traders are worried whether they can withdraw their funds from a brokerage according to an FXEye survey.

That is a scary thought and number. Yet people still trade because they seek reward for their risk. It is our job to give them a safer place to seek that reward for risk and eliminate as many of the external dangers or risks they might face.

The average deposit at Scandinavian Capital Markets is $100,000 or higher and the minimum deposit is $10,000. Can you tell us why you chose to work exclusively with better capitalized, professionally-oriented traders?

There is no profit margin in serving less capitalized clients unless you are running a B-book. With higher capitalized clients we get more sophisticated clients. Fewer accounts being blown up and few to zero complaints as a result. Furthermore, I don’t need to have a large support team and we do not have a retention team.

All we have are support, admin and relationship managers. We don’t believe in selling, we believe in serving. Our actions will show our dedication to excellence: all centred around the client at the core.

The Valhalla Initiative invites clients and trading industry leaders to Stockholm to show them first hand how forex brokerage can be done better and get to know the team. It is also a cultural experience, offering a chance to experience some of the best that the Swedish capital has to offer. The effort is inspired by the great hall of Nordic myth, a haven of fairness and abundance. Like the mythical warriors wounded in battle who arrive in Valhalla, Scandinavian Capital Markets invites traders who may have been injured by bad experiences trading at other brokerages. As the Valhalla Initiative enters its second year, can you recount some of your favourite moments so far?

Every moment has been special. Getting to know about traders and their journeys. As I get more familiar with the city myself, each part of it holds a special moment with each Valhalla guest. Stockholm probably has some of the best culinary experiences you can find in the world. So I can say I’ve put on a few pounds getting to test out the great spots and meet the amazing people in the industry. The biggest thing I’ve learned is that we are a community and we are not trading alone.

This year we are looking forward to a number of influencers and market participants arriving in Stockholm to open up the debate, see where the industry has come from and where it is going next.

If Anton Kreil can hear me, I want you to come to Stockholm. I want to open up our doors and let you tell us how we fare, how we measure up. If we can get the approval of that badass I know we are well on the right track.

Beyond mythology, the culture at Scandinavian Capital Markets is aligned with traditional Swedish values, such as the concept of Lagom. Can you explain this word and how it is central to your approach to doing business?

Lagom revolves around the principle of enough. Not too little, not too much, but enough. Finance has become synonymous with greed. We like to think differently. Business does need to be profitable. It does need to be fair. It does not need to be evil and greedy. Especially at the expense of the clients or the people in the company.

We value our clients and we love our team. We take care of our team so they can take care of our clients. As a result of this, our company just keeps on doing better and better. Simple to say, harder to execute.

Scandinavian Capital Markets supports Bow Sailing, a non-profit organization in the Virgin Islands that gives children from underprivileged communities the opportunity to learn to sail. Ironically, despite having some of the best sailing conditions in the world there are relatively few native sailors. The initiative also cultivates teamwork, life skills, and mindfulness. At Bow Sailing, young islanders are provided with a unique chance to develop a love for the ocean and to excel in sailing. Can you explain why you chose to work with Bow Sailing and some of the parallels between sailing and trading?

There are lots of connections between trading and sailing:

Riding the waves.

Knowing who you are to master the beast (water and markets are the beasts).

Markets, like the water, are untamed and we are at their mercy.

We are the underdog and we like a good underdog story. People think the Virgin Islands are wealthy, but they are not. They get beat up by storms and they keep getting back up and rising up as a community. We got to know the people in the community and thought they are good people doing great work. If we can help them help a few more kids, maybe we can be a part of the difference they are trying to make.

Breathing and mindset are a huge part of traders getting control of themselves and their decisions and reactions. This is also an area of focus at Bow Sailing.

Tyler and Liz (the founders) are amazing. It’s an honor to get behind them and support their initiatives. They really put a lot of love back out there in the world.

March 30, 2020, 3:53 pm UTC.

Charts of the Week: GER30 and USOIL set to resume downtrend + how sustainable is the Gold rally?

By Milan Cutkovic at AxiTrader

With the number of Coronavirus cases and deaths and still increasing rapidly and an end of the economic standstill not in sight, it is difficult to see the recent stock market rally as sustainable. The GER30 is still in a strong downtrend, and the charts suggest as well that there could be more pain ahead before it gets better. Traders will be closely watching the important area of support between 9035 and 9170 points – with the former one being the 50 % Fibo of the recent rally. To the topside, the psychological resistance level at 10,000 points has capped the topside so far.

USOIL could also resume its downtrend sooner rather than later. The focus currently lies on the major psychological level at $20. A clear break below that level could trigger further momentum selling, pushing USOIL to levels not seen since 1998. Resistance is seen at $24.85, followed by $27.30 and $28.

XAUUSD had an impressive rally last week, although the current liquidity issues in the Gold market have caused some concern. The charts suggest that the uptrend remains intact, but the negative RSI divergence on the H4 chart may signal that Gold could give back some of its recent gains before the metal has another run towards the $1700 resistance level. Traders will be closely watching the important area of support between $1590 and $1600.

Finally, USDJPY is testing the 21 DMA after Friday´s close below the 200 DMA, and break below could pave the way for a test of 106.75 support.

The information is not to be construed as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product, or instrument; or to participate in any trading strategy. Readers should seek their own advice. Reproduction or redistribution of this information is not permitted.

Find out more about AxiTrader here

The subject matter and the content of this article are solely the views of the author. FinanceFeeds does not bear any legal responsibility for the content of this article and they do not reflect the viewpoint of FinanceFeeds or its editorial staff.

March 3, 2020, 12:57 pm UTC.

Financial Times Ranks IS Prime as the 15th Fastest Growing Financial Services Company in Europe

London headquartered IS Prime is the 15th fastest growing financial services company in Europe, according to the Financial Times’ list of Europe’s 1000 fastest growing companies, published on on 2 March 2020.

In the annual list collated by the Financial Times and Statista based on extensive research and analysis of financial results, IS Prime ranks 471 overall and the 88th fastest growing organisation in the UK.

The FT 1000 list features organisations which achieved the highest compound annual growth rate in revenue between 2015 and 2018. Companies required a minimum of 38.4% growth rate to make the list, with IS Prime achieving 66.7%.  IS Prime’s absolute revenue growth during this time period was 363.2%.

Raj Sitlani, Managing Director, ISAM Capital Markets

Raj Sitlani, Managing Director of ISAM Capital Markets said, “It is a major achievement to be recognised by the FT as one of Europe’s fastest growing companies and we are thrilled to be ranked as the 15th fastest growing financial services organisation in Europe. This independent research confirms that we outperformed all our European competitors and are delivering outstanding revenue growth compared to businesses across all sectors throughout Europe. This really is a testament to the success of our highly experienced team, our proprietary technology and our in-depth understanding of institutional clients’ liquidity and technology requirements.”

This accolade follows hot on the heels of being included in the The Financial Technologist’s list of the Most Influential FinTech Companies 2020. In 2019, IS Prime was included in London Stock Exchange Group’s listing of ‘1000 Companies to Inspire Britain’ and also won two prestigious industry awards: FX Week’s Best Prime of Prime Provider of the Year and Profit & Loss’ Readers’ Choice Award for Best FX Prime of Prime Service Provider.

IS Prime was co-founded in 2014 by Raj Sitlani and Jonathan Brewer – both with significant e-FX experience from senior roles at Goldman Sachs and Sucden Financial. Together with ISAM, an established and highly successful UK-based systematic hedge fund manager, they set up IS Prime and have built a market-leading prime of prime offering, leveraging state of the art technology, quantitative analytics and trading.

IS Prime provides institutional clients with customised pricing primarily sourced from Tier 1 institutions, together with multi-asset Prime of Prime and Agency Brokerage services, and comprehensive front to back technology solutions. The London-headquartered, FCA regulated firm is part of the ISAM Capital Markets Group, which also includes IS Prime Hong Kong (regulated by the SFC) and risk management specialist, IS Risk Analytics. For more information about IS Prime, please visit

February 28, 2020, 1:00 pm UTC.

IS Prime Named in List of Most Influential FinTech Companies 2020

IS Prime has been named one of the world’s most influential financial technology companies, following nominations by a panel of expert judges from some of the most respected companies in the financial services industry including EY, Lloyds Banking and Baringa.

The judges identified around 190 companies from across the globe who they believe are shaping and influencing the global FinTech scene. IS Prime is the only Prime of Prime to be included in the list, which was compiled for The Financial Technologist Magazine.

Toby Babb, CEO, Harrington Starr Group, who spearheaded the initiative and took part in the judging process said, “The judges identified companies with outstanding reputations which have demonstrated innovation, growth and best practice. They were particularly impressed by IS Prime, not only for its proprietary technology and reputation as a market leader but also for its successive year on year growth since its inception.”

Raj Sitlani

Raj Sitlani, Managing Director of ISAM Capital Markets, “We are honoured to have been recognised by such a prestigious panel of judges. IS Prime – part of the ISAM Capital Markets Group – has continued to go from strength to strength, largely due to our proprietary technology, a highly skilled team and an in-depth understanding of our institutional clients’ liquidity and technology requirements.”

IS Prime was co-founded in 2014 by Raj Sitlani and Jonathan Brewer – both with significant e-FX experience from senior roles at Goldman Sachs and Sucden Financial. Together with ISAM, an established and highly successful UK-based systematic hedge fund manager, they set up IS Prime and have built a market-leading prime of prime offering, leveraging state of the art technology, quantitative analytics and trading.

IS Prime provides institutional clients with customised pricing primarily sourced from Tier 1 institutions, together with multi-asset Prime of Prime and Agency Brokerage services, and comprehensive front to back technology solutions. The London-headquartered, FCA regulated firm is part of the ISAM Capital Markets Group, which also includes IS Prime Hong Kong (regulated by the SFC) and risk management specialist, IS Risk Analytics.

For more information about IS Prime, please visit

February 24, 2020, 10:16 am UTC.

3 Things Every New Trader Needs to Know About the Forex Market – Guest Editorial

The management team at AxiTrader look at how knowledge is key to the retail FX market.

You no doubt already know the Forex markets provide you with 24-hour access to trading opportunities at a level of liquidity unrivalled in other markets. Today we’re going to look at three key things you can do to build your confidence in trading Forex, scale up and do it in a risk-averse, calculated way. Let’s jump straight into it…

  • Forex is the best market to practice your live trading skills

Professional traders practice their trading on a regular basis. This is one of the first lessons aspiring traders need to learn from the professionals. And to practice your skills you need frequency.

Consider two football teams both looking to improve their ability to get a goal from a corner. If Team A practices their corners 100 times per week and Team B only practices ten times, the strong likelihood is Team A will convert more opportunities.

The beauty of the Forex markets in respect to practice is twofold:

  • The liquidity at shorter timeframes
  • The ability to test your live system using micro trade sizes

Let’s say you’re looking to test and hone your skills using an end of day technical entry setup.

You can dial down your timeframe to a 5-minute chart and test your entry criteria and speed to execute across 100 entries in a short space of time, relative to using end of day charts. And, given the low transaction costs and access to micro trade sizes, you can test your skills in a live environment using small position sizes.

This ‘keeps it real’ so that  even if you end up with a losing system your downside is relatively small.

  • You can start small and scale up

The Forex markets are ideal for being able to start small, build your confidence, then scale up.

Imagine having absolute confidence that your micro trading across 30-50+ trades generated a steadily rising equity curve. How confident would you be in trading your system with a scaled-up amount of risk?  For example, instead of risking $20 per micro trade, you risk 1% of a $20,000 account – equivalent to $200 per trade.

This is the true beauty of the Forex markets. Once you build your Forex trading system with an edge in real-time, you can then start to scale up to a risk amount that fits your profile. You can then rinse and repeat this process for each new Forex trading system you have across any time frame.

Van Tharp, a world-renowned trading coach and best-selling author of trading books, is a big proponent of trading multiple trading systems to smooth your overall equity curve. So if your trending system goes into drawdown your range-bound or breakout trading system starts kicking into higher gear.

Your goal is to start small, build your confidence in several trading systems with an edge by trading them in real-time and then scale up as your risk profile allows.

  • You control your initial risk on each trade

All Forex trading carries some risk, but it’s important to remember that you control the level of risk allocated to each trade.

As mentioned above, professional traders test their new trading systems on a relatively small amount of initial risk, so  you’ll benefit greatly by copying this idea. Once you’re comfortable with what you’re doing you’ll naturally build confidence around your systems and be able to scale up your risk in a calculated manner.

For example, on the face of it 400 to 1 leverage is  a high amount of risk, but your focus should be on how much you risk on each open position relative to your account size. The fact is you control the amount of leverage you want to apply and can keep it at 0.25%, 0.5%, 0.75%, 1% or even 2% risk per trade.

Smart traders focus on the process of building risk-averse trading systems, and you can do that too. By trading your systems in a risk-averse manner, with a focus on allocating a small percentage of risk per trade, you know you can handle any relative drawdown. Your testing should show this in real-time, with real capital at stake.

Hopefully, you can use these three key ideas to build a scalable side income in the Forex markets.

Find out more about AxiTrader here

The subject matter and the content of this article are solely the views of the author. FinanceFeeds does not bear any legal responsibility for the content of this article and they do not reflect the viewpoint of FinanceFeeds or its editorial staff.