Cellxpert and ArtuData will collaborate in building Artificial Intelligence technology

Cellxpert, a leading performance marketing technology company services over 100 digital-consumer businesses, mainly within the Financial Services sector has partnered up with London based Artificial Intelligence tech company, ArtuData who is backed by Google and Amazon and specialise in developing cognitive (machine learning) AI tools to accelerate user acquisition, re-marketing, conversion and value generation for online businesses of all sizes.

The partnership will focus on building smart remarketing tools using ArtuData’s AI technology to increase the marketing performance of Cellxpert’s growing client base.

Itamar Ronen, CRO at Cellxpert said “We believe Artificial Intelligence will change our industry and the world as we know it in the near future and wish to explore ways to implement it into our operation. We are excited about this new venture as it ties in perfectly with our growth strategy moving forward.”

Rinat Buchholz, Commercial Director, EMEA at ArtuData said “Our clients who are using the Smart-remarketing AI are already enjoying over a 10% improvement in performance, and we are confident that together with Cellxpert we can increase it even further and provide cognitive AI tools to many more companies.”

“Our passion is to help companies grow using tailor made machine-learning artificial intelligence tools. In the previous decade companies needed a website to grow, this decade businesses built mobile apps to remain relevant and it is clear that in the next decade and beyond, businesses will be expected to use AI to remain competitive.”