Contentworks Celebrates Women’s Day With The Gift of Literacy
With a focus on empowering women and encouraging girls to complete secondary education, Room to Read shares many of the same social values as Contentworks who also believes in gender equality. This makes for a strong and appropriate collaboration which will benefit the lives of young women.
Contentworks celebrates International Women’s Day by sponsoring a female literacy program for an entire year.
Led by three strong, females, the financial services marketing agency will offer their full support to Room to Read – a non-profit charity dedicated to improving female literacy and giving youngsters from low-income families throughout Asia and Africa the right to an education.
With a focus on empowering women and encouraging girls to complete secondary education, Room to Read shares many of the same social values as Contentworks who also believes in gender equality. This makes for a strong and appropriate collaboration which will benefit the lives of young women.
Founded in 2000, Room to Read has already positively impacted the educational progress of 12.4 million youngsters. As well as creating culturally suitable materials for young and beginner readers in different countries, Room to Read has also distributed over 20.6 million books and trained over 8,000 teachers and librarians.
With low dropout rates and 70% of graduates pursuing further education or vocational work, the educational programs provided are making a difference.
Staffed by a team of highly compassionate and intelligent individuals, the charity has successfully managed to partner with local communities and governments to bring about remarkable social change.
Time is dedicated not only to teaching children, but also to promoting the importance of education to caregivers and authorities who can then provide a safe and fruitful environment for youngsters to learn.
The overall goal is to inspire youngsters to read, expand young minds, open the door to new opportunities and help girls to develop a lifelong love of reading. Many of the charity workers originate from countries where Room to Read implements their educational strategies.
According to the charity, some 800 million people across the globe are still illiterate – a third of these being women and girls. Room to Read’s educational programs encourage women to pursue new careers, voice their thoughts, understand their own minds and achieve their life goals.
“World Change Starts with Educated Children” is the underlying message behind everything they do and with a strong emphasis on female education, the involvement from Contentworks ties in nicely with International Women’s Day which is celebrated on 8th March.
Speaking about the female education sponsorship program, Charlotte Day, Creative Director of Contentworks said: “This remarkable charity improves literacy across the globe and we’re thrilled to be sponsoring a young girl’s education. At Contentworks, we’re all about equality and if we can help someone achieve their dreams, we’d feel incredibly proud.”
She continued: “Literacy shouldn’t be a privilege but a right. There are so many talented girls out there who simply need a little support and that’s what Room to Read provides. International Women’s Day is the perfect opportunity to celebrate what the organisation has achieved to date and feel excited about our on-going involvement.”
Niki Nikolaou, Director of Business for Contentworks added:
“Working in a fast-paced media agency it’s hard to imagine a life without books, blog, articles, social posts and everything that comes with running an online content business – but that’s just the point. Illiteracy prevents girls and women from exploring different avenues and achieving their full potential and that’s what we want to change. Young women in particular, are often unable to complete their secondary school education which is why Room to Read’s educational programs are of such critical importance.”
She added: “Change doesn’t happen overnight – we know that. But that’s why Room to Read is so great. They teach parents, schools and governments the importance of literacy and help them to provide a supportive environment in which youngsters can learn. This social shift really excites us and we are happy to be involved with such a wonderful and empowering cause. At Contentworks we’re all about challenging conventions and breaking boundaries. After all, exploring new ideas is what makes life interesting.”
With regards to future plans, Charlotte said: “We hope to form a long-term relationship with Room to Read and support their on-going work. We are also open to new opportunities and fully embrace the whole concept of corporate responsibility.”
Contentworks delivers a wide range of innovative and engaging content marketing solutions for the finance, tech and lifestyle sectors and offer three flexible marketing solutions to meet the needs of their clients. The agency is comprised of content marketing strategists, compliant financial writers and social media experts, fully clued up on the latest financial regulations.
