Nicc Lewis, CMO at Leverate, was also invited to present on a panel titled “The Marketing Funnel Revisited: Content, Deposits and Retention
Throughout the duration of the 2017 IFX Expo in Limassol, Cyprus, Leverate was the subject of a lot of attention as brokers looked towards the industry leading tech provider for much needed, critical solutions.
The focus which physically centered on the Leverate’s interactive booth, showcased the tech company’s latest brokerage offerings of Activ8 and Optim8. As financial trading brokers around the world are trying to beat market pressures and reduce their operational costs these two premium solutions, effectively addressed many of these concerns as they enable brokers to keep their CPA down whilst achieving higher revenues.
In short, Activ8 is an engaging trading platform that offers a dynamic interface for every different type of trader, while Optim8 is an automated marketing funnel that seeks to enhance the conversion and retention rates of brokerages. Both offerings which are designed to work complimentarily to each other, have the flexibility to also be used as standalone tools.
In the aspiration to share some of the company’s industry leading insights, the event’s organizers invited Leverate’s CEO Kobi Gur, to join a panel discussion on “Where is Retail FX Heading?” This provided some fascinating insights on how brokers will need to adjust their operations in order, to not only survive the current changes, but to actually grow through them.
Likewise, Nicc Lewis, CMO at Leverate, was also invited to present on a panel titled “The Marketing Funnel Revisited: Content, Deposits and Retention”. Panelists discussed the imperative for brokers to adjust their marketing funnels to reduce their hefty CPA’s and then reviewed a range of alternative available solutions.
As the event’s proceedings came to a close Lewis confirmed that “As a premium broker solutions provider, it really is to be expected that Leverate captured such enormous interest. Brokers are anxious about being able to find comprehensive solutions that will help them adapt to this fast approaching new era of financial trading”.