FlexTrade heads to Australia to serve local market and bolster APAC aspirations
FlexTrade’s new office in Sydney has been set up to serve APAC and Antipodean clients better

Multi-asset execution management solutions provider FlexTrade has today announced the opening of an office in Sydney, Australia.
The company’s rationale behind this expansion into the Antipodean region is to serve clients better via an established local presenceWith the proposed increases in superannuation contributions there will be an increase in assets under management (AUM) being handled by money managers and superfunds in Australia.
It’s likely that hedge funds, asset managers and others will be increasingly active with their investments in order to improve their returns. There is a limit to the size of potential investments in the Australian market, so traders at these firms will also be looking to trade internationally. This is driving a growing requirement for a high performance execution management system (EMS) that enables traders to access liquidity both inside Australia and globally.

Dan Enstedt, vice president of business development for Australia and New Zealand, commented, “Investment managers in Australia increasingly need to look for alternative investment classes internationally, such as equities, futures, options, fixed income as well as taking active positions or covering their FX exposure risk. FlexTrade’s products can help these firms to solve their domestic and international cross-asset trading requirements all in one platform. We’ve established a permanent office in Sydney as we are confident that our current and future clients will benefit from FlexTrade having a local presence to offer sales, support and product development.”
FlexTrade’s broker-neutral EMS, FlexTRADER, supports electronic and algorithmic trading across all asset classes and offers access to hundreds of liquidity providers, venues and brokers globally.
Manish Kedia, managing director of FlexTrade Systems Pte Ltd., in Singapore, said, “The opening of FlexTrade’s office in Sydney is a further step towards cementing deeper ties across the region.”
“We listened carefully to the needs of local asset managers and data providers, as well as the investment banking community, and it was very clear that having a local presence was necessary. This represents another step in the implementation of our regional strategy and it is our intention to grow the team under the guidance of Dan Enstedt, who will lead local sales and support” concluded Mr. Kedia.