Interbank FX expert Louisa Kwok joins ADS Securities as firm bolsters Prime of Prime offering

FX and CFD broker ADS Securities LLC is continuing to grow its Prime of Prime proposition with the appointment of Louisa Kwok from BNP Paribas as Head of Prime of Prime Sales. ADS Securities launched its innovative Prime of Prime solution in May 2016, in a bid to help fill the growing credit gap the global FX industry is now seeing.

Over the last 18 months there has been a substantial reduction of credit and risk appetites resulting in a dramatic decline in banks offering FX-specific Prime Brokerage services. This has made it increasingly difficult for institutions to efficiently access the credit facilities they need to trade FX – a challenge that ADS Securities’ Prime of Prime offering is designed to address.

Marco Baggioli, Executive Managing Director and Global Head of Brokerage at ADS Securities, commented: “Louisa has a wealth of experience in Prime Brokerage and is well aware of the challenges and opportunities facing the market. I am confident that her knowledge and experience will help grow and expand ADS’ true Prime of Prime offering.”

“We are particularly excited about Prime of Prime’s potential in emerging markets, and have also seen tremendous demand for improved access and liquidity to NDF pricing. In her global remit Louisa will play an instrumental role in helping bring international and local liquidity together,” he added.

Recently the institutional forex trading services provider DMALink selected ADS to deliver customised credit intermediation solutions, providing select institutional clients access to a sustainable prime brokerage ecosystem.

James Watson, CEO of ADS Securities London Limited, said: “We are very pleased to welcome to Louisa to the team. At a time where increased market volatility is transforming the FX industry, ADS Securities has shown real vision and leadership by launching a truly unique Prime of Prime solution. Louisa will add an exceptional level of insight, support and service that will undoubtedly benefit our clients in Europe and around the world.”

Louisa Kwok added: “The industry is all too aware that restrictions on access to credit lines is affecting growth in the global FX market. ADS’ Prime of Prime is a genuinely innovative solution to this problem. In addressing the market gap in credit intermediation facilities, ADS Securities has stepped up to play an important role in safeguarding the sustainability of the FX industry as a whole.”

“I look forward to working with our teams in London, Abu Dhabi and Hong Kong to promote our Prime of Prime offering to a global market that really needs to see changes like this if growth is to resume,” she added.

Louisa is a well-established financial markets professional who has also spent 12 years in the prime brokerage space. She has worked at high profile firms including BNP Paribas, Morgan Stanley and JP Morgan, and has significant expertise in relationship management, client onboarding and legal negotiation. Louisa will be based in the ADS Securities London office, reporting into James Watson, CEO