Internationally regulated Forex broker TradeFred announces a partnership with Leverate to enhance its operations

Global Forex and CFD trading company TradeFred is pleased to announce a partnership with brokerage technology provider Leverate, to enhance its customer service and marketing capabilities.

Leverate restructure

Established in 2016, TradeFred is licensed by multiple regulators, the Cyprus Securities and Exchange Commission (CySEC) and the Australian Securities and Investments Commission (ASIC). The company is backed by Betfred, the world’s largest independent recreational gaming company. Founded in 1967, Betfred has become synonymous with innovation and customer service – a reputation that owner Fred Done sought to transfer to the Forex market as a director of TradeFred.

The partnership will see TradeFred incorporate Leverate’s multifaceted trading platform that is designed to deliver enhanced conversion and retention figures. The broker will also utilise the marketing automation and business intelligence tool, Optim8, which offers in-depth and comprehensive reporting and analysis capabilities on all aspects of the brokerage – from performance to user behaviour. Optim8 also enables smart segmentation of customers to improve clients’ journeys and brokers’ success.

Chen Ben Nun, Leverate’s Head of Sales and Business Development, said: “The combined implementation of Activ8 and Optim8 will enable TradeFred to grow its operation in Forex in the same successful manner in which Betfred has been able to grow its gaming operations.”

TradeFred’s founder, Alex Mishiev, explained: “As a company that is dedicated to provide a service our clients can trust, it was essential for us to implement a smart marketing system that could be relied upon and tailored to suit their needs. In addition, our commitment to innovation means we want to position ourselves at the forefront of technological advancements. TradeFred already operates award-winning systems such as the MT4 trading platform, so naturally we wanted to do the same when it came to our marketing capabilities. By deploying the Optim8 and Activ8 suite, we can not only cement our place as fast-adopters of the latest developments, but also deliver on our promise to create a client-centric environment for our traders.

“With constantly-evolving regulatory requirements forcing the industry to become more equal, it was essential to devise a solution that set us apart. The decision to partner with Leverate, a company that has built a reputation as a pioneer leading the charge towards technical innovation, was therefore an easy one. The Optim8 and Activ8 suite represents a solution that is able to address the entire client life time cycle. It’s holistic in its approach and should therefore achieve the results that we’re seeking.”

Read this next

Executive Moves

Crculus taps Michael Idzkowski as head of sales

Michael Idzkowski has joined Crculus, a UK-based startup that describes itself as a multi-custody middleware infrastructure for financial institutions, in the post of its head of sales.

Retail FX

ActivTrades jumps on fractional stock trading bandwagon

CFDs and FX broker, ActivTrades has updated its trading offering to provide its clients with the opportunity to trade fractions of stocks.

Digital Assets

BitMEX to list its native token by end of 2023

BitMEX CEO Alexander Hoeptner said the crypto exchange is planning to list its native token, called BMEX, on the spot market by the end of the year.

Market News

Forex investments take over popular sentiment as a worthy global trend

Quite the confusion is afoot in the financial markets. Tighter regulation, rising inflation, energy sector disruptions, social unrest and wars have taken a toll on the world’s economies. How come Forex, as a means of investment, has come up on top as a global trend in 2022? Against the backdrop of current events, the international broker’s expert team at OctaFX has gathered some answers.

Crypto Insider, Metaverse Gaming NFT

How Hiding Crypto’s Influence Will Be Key To Unlocking Its Success

In past years, cryptocurrency has advanced well beyond the technophiles responsible for its initial success to reach widespread name recognition. Crypto has found its way into news, music, culture, and other relevant facets of daily life. 

Digital Assets

SCRYPT Digital taps Enclave Markets to mirror dark pool trading in crypto

“A service like this has been sorely lacking in the crypto space. There hasn’t been a solution that provides the security or privacy that institutions require with these kinds of trades.”

Institutional FX

FXSpotStream reports record monthly volume at $1.613 trillion

Trading volumes on institutional FX platforms surged in September after fears over the impact of recent developments around Russia’s military invasion of Ukraine sent speculative asset classes reeling.

Industry News

OKX adds four-time Olympian snowboarder Scotty James as brand ambassador

‘What is OKX?’ is the name of the new multi-milion dollar brand campaign launched by crypto exchange OKX as part of its efforts toward world expansion.

Industry News

Circle buys Elements and announces beta version of Crypto Payments API

“Lowering barriers of entry for payments and financial services and establishing dollar payments utility are core to Circle’s mission.”

<