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Internationally regulated Forex broker TradeFred announces a partnership with Leverate to enhance its operations

Andrew Saks-McLeod, Head of Research and Analysis, ETX Capital

Global Forex and CFD trading company TradeFred is pleased to announce a partnership with brokerage technology provider Leverate, to enhance its customer service and marketing capabilities.

Leverate restructure

Established in 2016, TradeFred is licensed by multiple regulators, the Cyprus Securities and Exchange Commission (CySEC) and the Australian Securities and Investments Commission (ASIC). The company is backed by Betfred, the world’s largest independent recreational gaming company. Founded in 1967, Betfred has become synonymous with innovation and customer service – a reputation that owner Fred Done sought to transfer to the Forex market as a director of TradeFred.

The partnership will see TradeFred incorporate Leverate’s multifaceted trading platform that is designed to deliver enhanced conversion and retention figures. The broker will also utilise the marketing automation and business intelligence tool, Optim8, which offers in-depth and comprehensive reporting and analysis capabilities on all aspects of the brokerage – from performance to user behaviour. Optim8 also enables smart segmentation of customers to improve clients’ journeys and brokers’ success.

Chen Ben Nun, Leverate’s Head of Sales and Business Development, said: “The combined implementation of Activ8 and Optim8 will enable TradeFred to grow its operation in Forex in the same successful manner in which Betfred has been able to grow its gaming operations.”

TradeFred’s founder, Alex Mishiev, explained: “As a company that is dedicated to provide a service our clients can trust, it was essential for us to implement a smart marketing system that could be relied upon and tailored to suit their needs. In addition, our commitment to innovation means we want to position ourselves at the forefront of technological advancements. TradeFred already operates award-winning systems such as the MT4 trading platform, so naturally we wanted to do the same when it came to our marketing capabilities. By deploying the Optim8 and Activ8 suite, we can not only cement our place as fast-adopters of the latest developments, but also deliver on our promise to create a client-centric environment for our traders.

“With constantly-evolving regulatory requirements forcing the industry to become more equal, it was essential to devise a solution that set us apart. The decision to partner with Leverate, a company that has built a reputation as a pioneer leading the charge towards technical innovation, was therefore an easy one. The Optim8 and Activ8 suite represents a solution that is able to address the entire client life time cycle. It’s holistic in its approach and should therefore achieve the results that we’re seeking.”

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