Marketing Tips for Forex Partners
Yes, email marketing still works. But, to ensure that your email doesn’t get marked as spam, you need to put some thought into the design and layout, as well as the content. Using catchy, visible headlines, prominent calls to action and links to your landing page is important.
ATFX Global Markets (CY) Ltd (ATFX) runs a secure and fully compliant partner programme, called the Marketing Partner Programme (MPP). This programme offers online partners an opportunity to work with a regulated and compliant set up, which has been designed for the best interests of the introduced client, partner and ATFX together.
With a seamless, user-friendly platform and localised, multilingual support, the company offers all the tools you need to succeed. In addition, the company offers mentoring for new partners through its team of skilled and highly experienced marketing experts.
Keeping in mind the newly updated regulations of MiFID II, the experts at ATFX offer key marketing tips to help their online partners. Here’s a look at some of the important tips their experts have shared.
Create an Effective Online Presence
Given that forex partner programmes work online, it is common sense to create a good online presence, visible to your target audience. Whether the partner programme you are associated with offers landing pages or you need to create one on your own, having a good landing page, which is informative and engaging, with the right calls to action, is the first step to converting visitors into clients. Partners of ATFX’s MPP programme receive all the support they need to create just such effective landing pages.
Have a Blog
The way to establish yourself as a knowledgeable and credible professional is to have your own blog, on which you regularly put up informative content. You can consider writing about the forex market, provide information on the latest developments in the financial markets across the world and much more.
However, make sure you always add high quality, original content on a regular basis. To optimise your blog for search engines, you can target keywords that you know your target audience is most likely to use when they search for relevant content online. This also ensures that your blog receives the right traffic. Also, search engines love blogs that frequently add fresh content. So, posting regularly also helps your blog climb higher among the search engine results.
Try Guest Posting & Online Forums
A good way to enhance your online presence is to not just stick to your own website and blog but make your presence felt across other sites. This is where guest posting on credible and popular blogs, as well as actively participating in relevant forums can be of huge help. And, if your guest posts include your bio and link to your website, even better. When it comes to online forums, there are some that allow a signature link, while others might allow you to link anchor text back to your own website. This will expand your online reach.
Harness the Power of Social Media
Today, your online presence is incomplete if you don’t have a social media presence. Of all the social networks, make sure you have a presence on Facebook, Twitter and LinkedIn. And, of these, Twitter has a very active trading community and tools to help you promote your posts to the right audience.
A great way to establish yourself on social media is to keep an eye out for market events, using them for topical posts that include a link to your landing page. Don’t forget to invite everyone you know and everyone they might know, to like your pages and follow you. Articles on LinkedIn are a great way to establish yourself as a thought leader in your field, including the affiliates arena. Similarly, join trading groups and communities to become a valuable community contributor.
Use Email Marketing
Yes, email marketing still works. But, to ensure that your email doesn’t get marked as spam, you need to put some thought into the design and layout, as well as the content. Using catchy, visible headlines, prominent calls to action and links to your landing page is important.
However, not all partner programmes allow email marketing, so make sure you check with the programme you are partnering with. You can use emailing apps like Mail Chimp and others to ease the process but be careful of your wording as such email systems may have “banned” forex words. You should also check regarding the email marketing laws in the country in which you are based.
Advertise Online
Google Adwords and other display platforms can prove to be an amazing cost effective resource, through its Cost Per Click (CPC) model. This means that while this is one place where you might need to make an investment, you will only need to pay when someone clicks on your ads.
And, Google takes on the responsibility to show your ads on relevant pages and for relevant keywords. You can also advertise on social networks. For instance, when you advertise on Facebook, you will need to define the demographics of your target audience, such as age, gender, country, etc., for the ad to be shown to the right people. You also have the option of regular paid advertising, which provides faster results that the other most cost-effective means of online marketing.
Apart from all this, what really helps is the use of banners. You can use banners on your own website, your blog and for CPC and PPC advertising. For this, you need to focus on not just the design, layout and messaging of the banners but also the right size. You can use banners even as sidebars on your blog to bring people to your landing page. Ask the ATFX team for help with creating marketing materials.
The best part about being a partner with ATFX’s MPP programme is that, unlike most other partner programmes that restrict the marketing channels that partners can use to promote themselves, MPP does not bar its partners from using any marketing avenue. In fact, the ATFX team offers mentoring and support to help both new and veteran partners to best promote themselves online.
Discover more about the revolutionary new MPP from ATFX.
HIGH RISK INVESTMENT WARNING: Trading Foreign Exchange (Forex) and Contracts for Differences (CFDs) is highly speculative, carries a high level of risk and may not be suitable for all investors. You may sustain a loss of some or all of your invested capital, therefore, you should not speculate with capital that you cannot afford to lose. You should be aware of all the risks associated with trading on margin.
