Nicc Lewis CMO at Leverate to participate at Frost & Sullivan Event

“It is exciting to be invited to show case Leverate’s marketing strategy to other C level executives across a wide spectrum of industries and to some of the largest companies in the world. It shows that good practice goes beyond industry boundaries, and that it is truly of global interest.”

Frost & Sullivan an internationally renowned business consultancy firm has invited Nicc Lewis, CMO at Leverate to participate as a guest panelist in their MindXchange conference on ‘Strategic Marketing Priorities’. The conference which is to take place tomorrow and Wednesday in Nashville, Tennessee, will focus on how marketing executives can maximize profitability by developing their growth agenda, mapping the customer journey and enhancing their marketing strategy.

As one of America’s most established growth partnership companies, Frost & Sullivan has had years of experience helping clients achieve transformational growth. Their specialized expertise has been developed by having successfully navigated their way through changing economic environments affected by disruptive technologies, mega trends and evolving business models.

Equally at the vanguard of its industry, Leverate is the premium provider of financial trading solutions. In his position as Chief Marketing Officer at Leverate, Lewis has been instrumental in developing awareness of the Fintech tools and services that stand behind and support the financial trading industry.

In anticipation to the conference Nicc advised “It is exciting to be invited to show case Leverate’s marketing strategy to other C level executives across a wide spectrum of industries and to some of the largest companies in the world. It shows that good practice goes beyond industry boundaries, and that it is truly of global interest.”

The session titled “Aligning Corporate Growth Objectives with Strategic Marketing Priorities” will explore the range of challenges encountered by businesses in their ability to implement their business models. Whether those challenges are cybersecurity threats, the disruptive element of technology or the increasing cynicism of consumers towards brands, the need to re-think these challenges brings new opportunities to drive corporate growth.

The panel which is to be moderated by Matthew Preschern of HCL Technologies aims to provide best practice techniques on building a powerful strategic marketing plan to help companies navigate through this “age of disruption”.

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