ParagonEX Dynamic Unveils Major Rebranding as Part of Its Growth Story

FinanceFeeds Editorial Team

As part of its new business expansion strategy, leading fintech solutions provider, ParagoxEX Dynamic has taken the first step in a major rebranding exercise.

ParagonEX Dynamic – “The Innovative FinTech Company” 

The new slogan precisely reflects the key focus of the company. ParagonEX Dynamic has built a niche for itself in the fintech B2B services sector with its ability to proactively create innovative products and software. Even before fintech firms are aware of a specific need, PragonEX Dynamic has a cutting-edge product to address it.

The company constantly upgrades its portfolio of products and services so that it can offer complete turnkey solutions for business success. As part of a fast-growing and ever-changing industry, the ParagonEX Dynamic team knows that continuous improvement and adaptation is essential to maintain market leadership.

The slogan was only the first step. The company’s team is a firm believer in the power of simplicity and applies it not only to the software and services it provides but also in the development and marketing of the brand. This is clearly reflected in the completely revamped corporate website, which is clean, concise, and user-friendly.

Why Rebranding and Why Now? 

There is no better time than right now, says the ParagonEX Dynamic team. Many trigger points fell perfectly into alignment and gave the company a clear signal that now is the perfect moment for change. Of course, one of the pivotal reasons has been 2020 and the “new normal.”

  • 2020 took everybody by surprise

A year nobody will ever forget.  A year when “new normal” was a trending phrase. Like most other companies across the world, ParagonEX Dynamic was faced with the need to make crucial decisions and move with agility. To best support its clients and its team through unprecedented times, the company had to be flexible, prioritize, adapt, change, and innovate.

  • New business strategy

As a result of the ever-changing circumstances in 2020, as well as the instability and uncertainty in the global economy, a drastic change in the company’s business strategy was necessary. The senior leadership needed to adapt and commit to new approaches related to the future development of the company. The executives had to assess the situation and customize a new business model that would also work even when the crisis was behind us.

The hard work paid off and the fintech provider managed to expand its business to new horizons and attract new business partners.

  • Brand growth  

Due to the premium turnkey trading solutions, ParagonEX Dynamic offers, the number of new clients has been growing exponentially. The brand’s new growth strategy includes rebranding as a tool for reaching out to even more customers across different markets, driving business expansion.

  • Better market positioning

The rebranding will also give clarity and transparency to clients about what to expect from the company and what it stands for. ParagonEX Dynamic is well known as a future-oriented company, building its entire business around innovation. The rebranding exercise will help position the company as a leading provider of innovative fintech solutions.

  • Brand identity 

Of course, brand identity is core to any rebranding exercise. The rebranding gives ParagonEX Dynamic a distinct and recognizable new look while building a new and positive brand image. This will help the company to stand out and differentiate itself from the competition. The new and modern look will help better showcase the brand’s portfolio, as well as the company’s values.

The rebranding is yet another milestone that marks the beginning of a new and bright chapter for ParagonEX Dynamic. Through this all, the company remains focused on developing new products and expanding to new regions. The team has complete confidence in being able to position the company as a global fintech leader.

For more information visit ParagonEX Dynamic

Read this next

Industry News

CFTC comments on ION Cleared Derivatives issues after Russian-linked hack

“The ongoing issue is impacting some clearing members’ ability to provide the CFTC with timely and accurate data. As this incident unfolded, it became clear that the submission of data that is required by registrants will be delayed until the trading issues are resolved.”

Industry News

FCA took down 14 times more misleading ads in 2022 thanks to technology

The FCA has made significant improvements to the digital tools it uses to find problem firms and misleading adverts. These improvements have enabled it to work through a much larger number of cases compared with 2021.

Executive Moves

HKEX appoints ex-Goldman Sachs Matthew Cheong to lead platform’s focus on derivatives

“He has worked for a number of the world’s leading investment banks and his experience will be invaluable to HKEX as we continue to enhance our derivatives product offerings and build on our innovative and robust platform business, connecting capital with opportunities.”

Digital Assets

Zodia Custody and SBI Digital Asset Holdings launch JV for crypto asset custodian in Japan

“Zodia Custody is both proud and excited to be working with SBI DAH to help set up SBI Zodia Custody; the first tier 1 crypto asset custodian for institutions in Japan.”

Digital Assets

Paxos opens R&D center in Israel to focus on transaction signing and crypto custody security

“Paxos is looking to expand its team in Israel in 2023 and beyond, giving engineers the opportunity to work on cutting-edge financial products and shape the future of the global economy.”

Executive Moves

Stash appoints Liza Landsman as CEO to further grow investing app

Stash is an investing and banking app with over 2 million active subscribers. Its subscription plans start at just $3 a month, and offer a range of products including investing, banking, education, and advice.

Institutional FX

Invast Global ramps up its offering with 10 soft commodity CFDs

Sydney-based prime-of-prime provider Invast Global has expanded its offering with the addition of ten soft commodity CFDs, which increases their index and commodity CFD offering to 35 instruments.

Retail FX

FF Simple and Smart Trades says Goodbye to CySEC authorization

The Cyprus Securities and Exchange Commission (CySEC) confirmed that it has wholly withdrawn the Cyprus Investment Firm (CIF) licenses of FF Simple and Smart Trades Investment Services Ltd.

Crypto Insider

Shining the Light in Crypto’s Dark Places

Something changed in regulators’ minds after the November crash of the FTX crypto exchange.

<