PROFTIT Launches New Version to Simplify FX Brokerage Operations
The latest version of PROFTIT has had some key enhancements and features added with deep integration into MT4. Now, many tasks that could only take place from the MT4 Manager, can be performed from within PROFTIT, including funding client accounts, bonus management, viewing withdrawal requests and having full visibility into a clients’ trading history.
PROFTIT has just launched their latest version with brand new features aimed at further streamlining forex brokerages with built-in integration for MT4. PROFTIT is a cloud based SaaS (Software as a Service) platform that allows forex brokers to manage their entire operations from end-to-end from a single platform.
Running a brokerage can be complex and involves a wide range of tasks. Every area of the business has their specific needs. The marketers want to track and measure campaign performance. The sales teams need to be allocated leads, manage follow-ups and report on their performance. Every business unit has their suite of tools and applications they use, but as with most businesses, there is a lack of inter-connectivity between all the solutions and as the business grows, all the bespoke pieces of software actually start to slow users and the business down. In addition, decisions are made based on inaccurate data, usually in an untimely manner and ultimately, this translates into poor service and the clients bear the burden.
The latest version of PROFTIT has had some key enhancements and features added with deep integration into MT4. Now, many tasks that could only take place from the MT4 Manager, can be performed from within PROFTIT, including funding client accounts, bonus management, viewing withdrawal requests and having full visibility into a clients’ trading history. These features further streamline the operational processes of any brokerage and improves the overall user experience.
Another area that has had further features added is the PROFTIT RESTful API. The API allows for PROFTIT to integrate directly into a host of well-known business applications and service providers. From payment clearing management to VOIP platforms, affiliate systems and more, PROFTIT boasts a selection of ready to go widgets and APIs that make integration fast and simple. Plus, the development team behind PROFTIT also offer customization to integrate into various other applications during implementation.
The binary options arena has been evolving and many of these brokers are now adding FX and CFDs to their offering. While there are certain operational similarities, forex and CFDs bring a whole new set of complexities and PROFTIT is helping these brokers setup up their operational workflow and transition with ease. By reducing the amount of technology needed by implementing PROFTIT, organization are seeing measurable ROI benefits in no time at all.
Koby Avitan, the COO for PROFTIT said: “MT4 is clearly the trading platform of choice for the majority of forex brokers, so it made sense for us to put a large amount of emphasis into integrating with MT4. Our dev teams are constantly extending our offering based on feedback from clients and there was an overwhelming demand for these types of integrations and functionality to be available from within the PROFTIT console”. Koby went on further to say, “As PROFTIT continues to evolve, we will continue to add more and more features, functionality and integration into other platforms and solutions.”
