How Saxo works with cutting edge tech to provide clients with efficient global capital markets access

Christian Hammer

SaxoTraderPRO, our largest development and innovation project in recent years has been built on the latest front-end technologies, in-depth face to face interviews with existing clients, A/B testing with in-lab usability studies and has required development centres in Copenhagen, the UK, India and Poland working together around the clock to deliver the desired functionality. Building a user friendly professional grade platform for active traders and institutional clients requires a hefty toolbox, but after hammering, plumbing, designing and developing, SaxoTraderPRO is now launched.

Christian Hammer is Head of Platforms at Saxo Bank

Saxo Bank was founded back in 1992 in Copenhagen, and at an early stage saw opportunities in using the internet and digital solutions to differentiate itself and offer clients better services, products and prices as a small brokerage. With many financial institutions today scrambling to keep up with technological developments and clients’ increasing expectations for digital solutions, we pride ourselves in having been at the forefront of this development for decades.

Launching the first online trading platform in 1998, Saxo Bank effectively became a Fintech more than a decade before the term was even created. Since then, the core of Saxo has been our trading technology and our trading platforms and the development of a new trading platform has therefore been a key effort over the last two years.

Built for active traders and institutional clients, SaxoTraderPRO is set to replace the current SaxoTrader  platform, while SaxoTraderGO continues to cater to a wider range of retail traders and investors.

As a leading facilitator in global capital markets Saxo Bank connects private and institutional clients with more than 100 global liquidity and product providers to offer access to more than 35,000 financial instruments across multiple asset classes. We offer our clients a professional grade single dealer platform with advanced functionality across the full work flow (pre-trade, trade and post trade) for free. Clients can access the functionality via our SaxoTraderPRO platform or via our REST API.

Our trading platforms are the main interfaces between us and our clients and therefore the entire development has been made in close dialogue with clients via constant feedback and testing.

The development process
We knew from the beginning that we wanted to develop an advanced trading platform that was easy to use for clients. And we wanted to make sure our clients always had the latest version available on their Windows PC or Mac. We also knew that clients valued access to the many different asset classes and instruments (ETFs, stocks, bonds, CFDs, futures, options and forex), were looking for more tools to monitor their risk and wanted more advanced order placement modules.

The development has been based on idea generation, early prototyping and user feedback loops. Since we started development two years ago, the process has become increasingly streamlined and brought users, product owners and development teams closer together than ever before.

We have worked with the latest front-end technologies such as HTML5/JS/REACT which connect to a single REST API that clients and other financial institutions can also access directly to develop their own user journeys and bespoke functionality for trading, risk monitoring or reporting purposes.

Most active traders and institutional clients want to have a set-up that is unique to them base on trading styles, strategy, or individual preferences. That is why a one-size-fits-all platform does not work for this segment of clients and why we put so much emphasis on customizability when we developed SaxoTraderPRO. All the tools, advanced features, and functionalities are there, and our clients can pick and choose what to put where and build their perfect personalized work space across 6 screens.

The initial market research consisted of more than 50 in-depth face to face interviews with existing clients. We received hundreds of suggestions through this process which included optimisation of both the black and white background settings, adding more contrast and clarity to the design as we discovered that many clients were using the application in well-lit offices or sitting next to windows. We also found that clients were starting to use 4k hi-resolution screens with Windows 10 so we looked how to scale our interface to best cater for these screen resolutions.

Two different prototypes were built and A/B tested with three in-lab usability studies with prospective and existing clients. A BETA version was made available to selected international clients and internal staff 12 months before the official launch. This resulted in more than 500 ideas in a feedback process that allowed clients to interact with us directly. Many of these ideas have now been implemented in time for the official launch and the rest forming the basis of our development pipeline.

Our international development centres in Copenhagen, the UK, India and Poland have all worked together around the clock to deliver the desired functionality. Performance and load metrics have been in place throughout the entire development process and this means we know that KPIs are already being met before launch.

SaxoTraderPRO is our most advanced platform ever, and it actually shares a lot of components with our web, mobile and tablet platform. For instance the trade ticket is the same in our SaxoTraderPRO platform as it is in our SaxoTraderGO mobile and tablet apps. It all comes down to configuring different functionality for the different client types and how you optimise the usage for the device. Obviously it is more difficult to build that kind of flexibility but we avoid having to support multiple different individual platforms, modules and APIs. With this single platform approach, Saxo can now deliver more new features faster and cheaper with an aligned user experience across all devices.

Key features of SaxoTraderPRO:

Usability: An intuitive, fully customisable professional-grade trading platform for active traders

  • Supports up to six screens on Windows and Mac and is configurable across workstations
  • Works on Windows and Mac
  • Lots of useful functionality – zoom, drag and drop, right click menu, link modules, “Save As” and much more

Advanced trading tools: New high-performance tools to manage and execute orders and analyse market data.

  • Enhanced Trade Ticket with one-click trading, shortcuts and many order types including algo orders
  • Place and manage orders in relation to the Level 2 order book in real time
  • Time and Sales to view real-time exchange tick data
  • Clients can choose between “Real Time Netting” or “End Of Day netting” of individual trades

Innovative Risk Management: New integrated risk-management tools

  • Account shield to protect overall account balance
  • Custom margin alerts and margin utilisation breakdowns
  • Quick-close positions & cancel all orders

Best in class reporting: Available in platform or as PDFs / Excel files

    • Performance overviews including realised and un-realised P/L
    • Detailed P/L drill down based on sector, asset, class, instrument, time period etc.
    • Full transparency of different cost elements

 

  • Comprehensive portfolio reports

 

 

Read this next

Digital Assets

FINMA-regulated digital asset provider Taurus expands into Germany

This expansion follows recent moves by BaFin to accelerate the licensing of crypto custody services, aiming to boost market confidence. Following this, several new licenses were issued, notably to Commerzbank, making it the first full-service financial institution in Germany to receive a crypto custody license.

Inside View

Stocknet’s Nick Hall defends gamification as trading platform market set to hit $15.34b by 2030

“The growing popularity of gamified trading has the potential to tackle this financial literacy gap. Rather than simply giving users unfettered access to markets and letting them figure things out for themselves, platforms can offer virtual skill games and challenges to help educate traders and prime them for success.”

Inside View

Infographic: Interest rate and FX derivatives are driving rise of OTC derivatives market

These trends suggest a growing and evolving OTC derivatives market, with an increased focus on risk management and regulatory compliance. The rise in clearing rates, along with the increased initial margin requirements, reflects a more cautious approach to risk in the financial services industry.

Market News

Bank of Canada’s Final 2023 Policy Update on the Canadian Dollar and Future Monetary Landscape

The Bank of Canada’s final policy update for 2023, as reported by Bloomberg, had a relatively subdued impact on the performance of the Canadian dollar, especially when compared to the discernible market reactions following prior BoC policy decisions throughout the year.

Inside View

DTCC’s Systemic Risk Barometer Survey found 2024 US Presidential Election as a top risk

U.S. political uncertainty, particularly regarding the 2024 Presidential Election, has emerged as a key risk, with 51% of respondents highlighting it as a major concern. This reflects the potential impact of election outcomes on market conditions and the industry.

Executive Moves

Options Technology promotes Laura McCann to CFO

“Laura’s promotion to CFO is the next stage in our long-term strategy of building a world-class finance team servicing the global business from our Belfast office. Back in 2016, Jon took on the challenge of laying the groundwork for that vision. Laura has been an integral part of the strategy from day one.”

Digital Assets

Thailand’s crypto economy under the spotlight: a report by HashKey Capital

“I’m excited by the rapid expansion of Thailand’s Web3 sector. With over 3 million overall crypto users and 600% growth in the market in recent years, the dynamism in our DeFi and NFT sectors is clearly evident. Thailand is increasingly becoming a hotspot for digital nomads, drawn by our crypto-friendly policies, affordable living costs, vibrant food and beverage culture and diverse cultural landscape.”

Retail FX

Webull Australia offers 5.4% yield on uninvested cash

“US dollar money market funds are heavily regulated, meaning client funds are managed in a safe, reliable and trusted environment, which is of critical importance to us, and continues to remain top-of-mind for our clients.”

Digital Assets

Bybit welcomes Ethena’s USDe, a decentralized stablecoin utilizing delta-hedging staked Ether

“Our collaboration with Ethena Labs represents our commitment to solving some of the biggest challenges in crypto today, not least, the creation of a decentralized stablecoin. The integration of USDe on Bybit expands our stablecoin offerings, providing our users with an array of uncorrelated solutions accessible from our Unified Trading Account.”

<