A Walk Through MPP’s Marketing Tools

ATFX Global Markets (CY) Ltd (ATFX) offers a fully regulated and compliant forex partner programme, the Marketing Partner Programme (MPP). Through this programme, the company provides a professional and safe environment for online forex partners to function, without the fear of facing compliance issues or a conflict of interest regarding payments and marketing.

Having studied the existing partner programmes, ATFX found that many brokers see their online partners as competition for their marketing division. Due to this, they often ban their partners from using the same marketing channels that their own marketing division uses. This not only gives the partners a raw deal but also limits their abilities to spread the word about their services.

To overcome the limitations of existing programmes, the team at ATFX carefully designed a partner-centric programme in the form of MPP, which not only offers a smooth, user-friendly platform with localised, multilingual support for the company’s online partners, but also all the tools they need to succeed in this arena. The company understands that a key part of driving success is being able to market yourself online successfully. For this, various marketing tools are offered as part of MPP.

MPP’s Marketing Tools

MPP offers all the tools its partners need to promote themselves and ATFX’s services, but also to track performance and commissions. The company offers tools within the Client Portal so that MPP partners can generate their own tracking links. With these tools, partners can define the source, name their campaign, and receive a unique encoded tracker that can be used in text links, as well as with logos, banners and other widgets.

For Blogs & Guest Posts

With the tracking links, ATFX partners can use the power of blogging to their advantage, inserting text links to drive traffic to their own landing page or website. Regularly uploading original, high-quality, informative content in the form of blog posts, either on your own blog or by guest posting on credible and popular blogs that allow text-based links can be a great way for partners to establish their own credibility online. In addition, actively participating on popular and relevant forums and using the tracking links wherever possible will add to the effectiveness of any marketing campaign. Some forums also allow signature links, while others might allow you to link anchor text back to their own website.

For Marketing Campaigns

ATFX partners can also brand bid on PPC, with the approval of MPP’s project manager, using the tracking links for their campaigns. The first step to do this is to define the campaign, in order to differentiate traffic and leads from email campaigns, directories, media buys and paid sources of traffic. The unique tracking code will keep both ATFX and the partner informed about first clicks and cookies on leads, ensuring that partners get their deserved conversion attribution, without any conflict of interest.

The partner can define their sources, while being able to use the same source for more than one campaign. Defining the source is a good way to monitor campaigns and gather information about what works and what doesn’t. This can help partners fine tune and modify campaigns for higher success.

Defining sources also helps to identify where the traffic is coming from. Given that MPP is a regulated and compliant programme, it is important for partners to get traffic from approved sources. This helps ensure a secure environment for both the partners and their clients.

Banners & Logos

MPP’s marketing tools allow partners to also choose logos and banners for themselves. They can filter the results by theme, size or language. ATFX offers various theme options, such as brand, forex, etc, while offering varying levels of resolution and 19 different languages to choose from, including English.

Once a partner has chosen their banner, they can define their plan, campaign, source and landing page to be used for the banner and then click to request their tracking code. This tracking code will need to be embedded on the partner’s website for effective monitoring of traffic and leads.

MPP’s Marketing Support

MPP allows partners to market their services on any online channel of their choice, including all popular social media networks, email campaigns, PPC and more. Aside from this, MPP also offers marketing support to any partner who might need it. ATFX’s marketing department offers mentoring for online partners to help them learn the best ways to promote themselves online. This is another aspect that sets MPP apart from other partner programmes.

In addition, to ensure that every partner gets the rightful credit for conversions, MPP includes a partner reporting section, which provides a transparent way to keep track of unique visitors for every tracking link, while also helping to check the status of leads within ATFX’s sales funnel. To ensure complete compliance and fair conversion attribution, MPP has revolutionised the commission structure, so that partners are paid for where a lead might be within the company’s sales funnel rather than based on each client’s trading activity. The tracking link therefore ensures that partners always get their due payments.

In fact, to prevent any conflict of interest in payments, MPP has been designed to give precedence to partner cookies, ensuring that its partners always win.

ATFX’s marketing support also extends to helping its online partners learn the strategies of successful marketing so newbies should not feel afraid to reach out to the team.

Discover more about the revolutionary new MPP from ATFX.

HIGH RISK INVESTMENT WARNING: Trading Foreign Exchange (Forex) and Contracts for Differences (CFDs) is highly speculative, carries a high level of risk and may not be suitable for all investors. You may sustain a loss of some or all of your invested capital, therefore, you should not speculate with capital that you cannot afford to lose. You should be aware of all the risks associated with trading on margin.