Primer adds Coinbase Commerce to list of payment options for merchants

Rick Steves

“With Coinbase Commerce and Primer working together, any merchant can make secure cryptocurrency payments as readily available to their customers as traditional payment methods like credit cards.”

Coinbase has partnered with payments platform Primer to allow merchants activate Coinbase Commerce to meet growing consumer demand to pay with cryptocurrency for everyday purchases.

Coinbase Commerce can be added to Primer’s Universal Checkout with clicks, not code, meaning merchants using Primer can now add crypto payments easily and quickly to their checkout page.

Any merchant can make secure cryptocurrency payments

Roy Zhang, Group Product Manager, Coinbase Commerce, said: “The payments landscape is evolving at a rapid pace, and consumers are expressing a tremendous amount of excitement for cryptopayments. Merchants are faced with the challenge of building seamless checkout experiences that offer consumers the flexibility they want. With Coinbase Commerce and Primer working together, any merchant can make secure cryptocurrency payments as readily available to their customers as traditional payment methods like credit cards.”

Gabriel Le Roux, co-founder of Primer, said: “Cryptocurrencies are a fast-evolving reality of the payment landscape, and we’re excited to integrate Coinbase Commerce into Primer’s Universal Checkout to create the first solution that helps merchants easily and quickly accept cryptocurrencies. We share an ambition to make crypto a commonly accepted payment method, and we want to help merchants implement it with the same ease and speed they’d experience with any other payment method. With Primer’s unique, no-code integration, merchants anywhere in the world can now add crypto to their checkout in just a few clicks.”

Primer supports merchants operating across multiple industries through the UK, Europe, US and the Asia Pacific region. By integrating with Primer, merchants can add Coinbase Commerce and adress customer demand for crypto payments.

Coinbase Commerce is the first of several cryptocurrency platforms connected to Primer, an automation platform for payments and commerce, offering merchants the underlying infrastructure they need to build better buying experiences for their customers.

Primer allows merchants to connect and control their entire payment and commerce stack, and build their ideal payment flows autonomously from scratch, with 1-click connections and logic across the entire commerce lifecycle using a drag-and-drop workflow editor.

Founded in 2020 by ex-Braintree/PayPal execs Paul Anthony and Gabriel Le Roux, Primer operates in over 30 countries and has raised over $74 million.

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