Qooore rebrands social platform to Qure.Finance

Rick Steves

Qooore has also launched paper trading on its iOS app so that users can carry out risk-free trades based on insights from leading influencers.

The social investment platform for Gen Z is rebranding to Qure.Finance as it pursues the “total addressable market of $84 billion” attributed to the Gen Z.

Accompanying the change in name and image, Qure.Finance is launching a Paper Trading service that allows users to trade approximately 10,000 securities, including US stocks and ETFs, as well as more than 20 cryptocurrencies without risking their money or needing to pay fees.

The feature is currently available on iOS, but simulated trades will arrive for Android users in the coming months.

Qure.Finance launches Paper Trading for Gen Z users

Qure.Finance enables beginner investors to learn the mechanics of trading by testing their own trading ideas, as well as those offered by creators.

Paper trading will also allow Qure.Finance to more accurately measure the level of success of its content creators. The software update will now feature a leader board based on the overall profitability instead of percentage gain.

Igor Sheremet, Chief Executive Officer at Qure.Finance, said: “From day one, we have been committed to making investing accessible and easy-to-digest for Gen Z investors, who form a key component of the future investment community.

“Today marks a new chapter in our company’s development, as we launch paper trading under our new brand name. Thanks to paper trading, our users will not only be able to receive trading insights from leading content creators, but also test them out in real life, free of charge, with no financial risks attached – all within a sleek and user-friendly interface. We believe that paper trading will help to improve both the financial literacy and trading skills of our community. We are making investing solutions more accessible to everyone, regardless of their level of skills or financial resources.”

Qure.Financep is a social investment platform specifically targeted at Gen Z that offers social-media style trading insights from global financial influencers to young investors. The firm was founded in 2020 and is based in San Francisco.

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