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Retail FX in America. Would you establish a brokerage? I certainly would!

Andrew Saks-McLeod, Head of Research and Analysis, ETX Capital

With just two retail FX brokerages in the United States, and a high quality domestic client base with very little option outside the futures sector, now is the time to establish. Is it worth the $25 million start up cost, and if so, would you establish in the Land of the Free?

American customers take a long term view, have an average deposit amount of $6000, as opposed to $3800 in the rest of the world, are loyal to companies that they trust, analytical and often have diversified portfolios, yet only have two retail FX firms to choose from.

We take a look at how $25 million start up capital could go a long way to mastering one of the most sophisticated electronic financial markets regions in the world.

Why was there an exodus five years ago, and what is needed to master the US market? Here is our view.

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