RHUNA Launches to Revolutionize the Events and Entertainment Industry with Fintech Innovation


RHUNA is a visionary fintech platform dedicated to revolutionizing the events and entertainment industry through innovative technology.

By integrating Web 3.0 and blockchain technologies, RHUNA aims to enhance user experiences, improve security and transparency, and foster a closer, more engaged community around the globe.

UNTOLD Universe is one of the world’s top 5 music festival organizers with more than 1.5 million attendees over the course of each year. Rhuna represents the merging of their experience with CryptoDATA’s innovative technology development expertise with this pioneering platform.

Among the key features it offers, and leveraging the power of blockchain, RHUNA introduces a decentralized ticketing system, where tickets are issued as non-fungible tokens (NFTs). This ensures authenticity, ownership, and a secure, transparent secondary market. This system effectively eliminates common issues such as fraud and scalping, providing a fairer and more trustworthy ticketing experience. Modular feature structure within the ecosystem means even enormous event organizers can customize their event management, especially ticketing and payments, at breakneck speeds and with precision accuracy.

The platform will also feature integrated digital wallets supporting various cryptocurrencies, enabling seamless transactions for tickets, merchandise, and services. This inclusion not only caters to the growing crypto-savvy audience but also reduces fees and simplifies the payment process.

Smart contracts will automate key transactions and agreements, from ticket sales to performer payouts, ensuring efficiency, transparency, and trust across all transactions. Furthermore, RHUNA places a strong emphasis on user privacy and control, allowing attendees to manage their personal data securely through decentralized identities.

In an industry first, RHUNA will introduce a token-based loyalty and rewards program, empowering users with the chance to earn tokens for various activities. These tokens can be redeemed for exclusive experiences, merchandise, or discounts, fostering a strong sense of community and engagement within the RHUNA ecosystem.

The platform also pioneers the use of Decentralized Autonomous Organizations (DAOs) for event planning, giving the community a voice in decision-making processes, from event themes to artist lineups. This democratized approach ensures that RHUNA remains closely aligned with the desires and preferences of its user base.

“The Rhuna project is more than just a technical solution. It is an adaptable dynamic system that interconnects social and technical elements, providing opportunities through solutions for a wide range of needs. The architecture, technologies, implementation method, and usage mode are elements that impact the optimization of resources in carrying out any activity. In the current dynamic, resources such as time, people, materials, and costs are primary elements that influence each other in a multi-way within a 3D system. Rhuna represents the perfect tool that allows anyone to access and control them. Rhuna is a way in which anyone can visualize or actively intervene in them. Rhuna is like a catalyst that materializes and organizes the abstract into a form that’s indispensable for everyone involved in the entertainment industry.” – Bogdan Mărunțiş, Head of Global Strategy, CryptoDATA

Bogdan Rădulescu, Co-founder and CBO of UNTOLD, put it simply: “We are redefining event organization and engagement, pushing the boundaries of festival finance into the 21st century for the benefit of organizers worldwide.”

The interface is accessible to attendees of all technical backgrounds and is set to debut at the 9th Edition of the UNTOLD Festival in Cluj-Napoca, Romania. RHUNA aims to enhance the festival experience for over 400,000 attendees, introducing another touch of innovation in the “world capital of night and magic.”

About CryptoData

A leader in tech innovation, CryptoData develops solutions that address real-world challenges, pushing the boundaries of technology for social progress. Users can discover more at cryptodata.com.

About UNTOLD Universe

Known for creating transformative experiences through music and entertainment, UNTOLD Universe invites you to explore enchanting realms at untold.ae.

Users are welcome to join this thrilling journey on RHUNA.io, where technology meets entertainment to create unforgettable experiences.

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Disclaimer: The subject matter and the content of this article are solely the views of the author. FinanceFeeds does not bear any legal responsibility for the content of this article and they do not reflect the viewpoint of FinanceFeeds or its editorial staff. The information does not constitute investment or financial advice or an offer to invest. 

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