Robinhood launches news feed via Snapchat for younger audiences

Rick Steves

Robinhood is making a move toward the younger audience as Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in countries like the U.S., UK, France, Australia and the Netherlands.

Robinhood has announced its first-ever content partnership with Snapchat to bring Snacks, the neobroker’s proprietary financial news tool, to Snapchat’s mobile audience.

Snacks’ “brand of highly digestible and engaging financial content” will soon be rolled out in the Robinhood app to a small subset of customers.

Robinhood stated that education is core to accomplishing its mission, of democratizing access to financial markets for everyone.

“With the rollout of Snacks in our app, we’re meeting our customers right where they are and providing financial news in a jargon-free, digestible and engaging format”, said the official statement.

“Throughout the month, we’ll be gradually rolling out the Snacks content to all customers in the Browse tab of the Robinhood app”.

The Robinhood Snacks newsletter had 24.6 million unique people open it in Q2 2021, up 171% year over year and its podcast was downloaded 11.4 million times during the quarter, up 19% from year over year.

Robinhood is making a move toward the younger audience as Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in countries like the U.S., UK, France, Australia and the Netherlands.

“By providing engaging financial news to Snapchatters, we’ll further expand the reach and formats of our educational news and resources for young investors”, the firm added.

Snapchat’s Discover will feature episodes with the day’s top financial news stories twice a week and episodes will average three minutes in length.

While Snacks is proprietary, there are several financial news feeds services for the trading industry, namely EarlyBird which has recently launched its service for retail brokers via MetaTrader 4 and 5.

While Robinhood endures a lawsuit filed by several investors who feel were treated unfairly by the broker’s disruptions during the short squeeze earlier this year, the firm continues to expand its offering.

Robinhood seems to be working on a crypto wallet and transfer features that would facilitate the deposit and withdrawals of cryptocurrencies.

The company reported that 63% of its accounts have traded crypto ever since its introduction on the platform.

The neobroker has also rolled out crypto recurring investments to help investors grow holdings over time while potentially reducing the impact of market volatility.

The platform continues to grow despite the increased scrutiny from the SEC and attempts from the regulator to shut down some of its marketing and revenue-generating practices over the last few months.

Read this next

Retail FX

Capital Index UK reports mitigated loss despite revenue drop

FCA-regulated brokerage firm Capital Index (UK) Limited has released its annual financial report for the year 2022.

Digital Assets

Mike Novogratz’s Galaxy Digital expands in Europe

Galaxy Digital, the New York-based cryptocurrency financial services company founded by Mike Novogratz, is expanding its presence in Europe by appointing Leon Marshall as its first European CEO.

Metaverse Gaming NFT

Turingum Partners with MarketAcross to Drive Web3 Adoption in Global and Japanese Markets

Global blockchain PR leader MarketAcross joins forces with Japanese Web3 specialist Turingum to mutually expand its market reach, aiming to fortify Turingum’s worldwide footprint and MarketAcross’s presence in the lucrative Japanese blockchain landscape.

Digital Assets

Binance to delist all stablecoins in Europe next year

During a public hearing with the European Banking Authority (EBA), an executive from Binance said that the exchange could ultimately delist stablecoins from its European platforms by June 30, 2024.

Industry News

“Unconscionable conduct”: ASIC fines National Australia Bank $2.1m for overcharging customers

NAB faces a $2.1 million penalty for unconscionable conduct, as the Federal Court rules the bank knowingly overcharged customers, and took over two years to rectify the situation.

Industry News

SEC charges $15 million Ponzi scheme targeting Mexican-American community

Armando Gutierrez Rosas purportedly intended to invest these funds in U.S. real estate and mining operations in Mexico, assuring investors of monthly returns as high as 10 percent. Instead, Gutierrez operated a Ponzi scheme, diverting investor funds to cover his personal expenses, which notably included the acquisition of a $2.5 million mansion in Texas.

Digital Assets

Chainlink launches cross-chain interoperability protocol on Arbitrum One

Chainlink and Arbitrum join forces to bring the Chainlink Cross-Chain Interoperability Protocol (CCIP) to Arbitrum One, offering Web3 developers a powerful tool to build secure and interconnected applications across blockchains.

Executive Moves

STT appoints Brian Saldeen as Senior Risk & Margin Product Manager

Sterling Trading Tech welcomes Brian Saldeen to spearhead the development of their Risk & Margin offering, bolstering their cutting-edge solutions in the capital markets.