RoboMarkets sponsors Eintracht Frankfurt in bid to grow FX brokerage in Germany
“We see Eintracht Frankfurt as our strategic partner in the coming years, who will support us significantly in expanding the awareness levels of RoboMarkets in existing as well as new territories.”
RoboMarkets has partnered with professional football club Eintracht Frankfurt from Bundesliga in a sponsorship deal that came into effect this year and is valid until the end of the 2023/2024 season.
The brokerage firm will receive the Premium Partner status, which includes the company’s logo being featured on the club’s home stadium, on advertising panels, and in TV advertisements during the matches.
The agreement also implies a series of marketing and communication activities via the football club’s digital channels.
Frankfurt is one of the world’s largest financial centers
The CySEC-regulated FX and CFD broker is doubling down on promoting its proprietary trading platforms offered to traders residing in Europe.
The Premium Partner status covers the basic cooperation package and includes a partnership with EintrachtTech, a digital subsidiary of Eintracht Frankfurt that develops an application for fans named Mainaqila.
The application runs the club’s breaking news and streams the coverage and interviews on EintrachtTV and EintrachtFM. By using the Mainaqila app, fans can buy merchandise, tickets for matches, and receive access to exclusive offers from partners.
The partnership between RoboMarkets and EintrachtTech is focused on collaborative applications of technological solutions, which help to develop and improve Mainaqila and make it more convenient for the club’s fans.
Axel Hellmann, Eintracht Frankfurt board spokesman comments on the partnership: “With RoboMarkets, we’ve managed to onboard a Premium Partner that not just thinks about the future but is actually living in it. With Frankfurt being one of the world’s most important financial centres, there are brand new visions opening up here for all parties, which everyone can be happy about.”
Maximilian Felske and Gottfried Korzuch, General Managers of RoboMarkets Deutschland GmbH, added: “We see Eintracht Frankfurt as our strategic partner in the coming years, who will support us significantly in expanding the awareness levels of RoboMarkets in existing as well as new territories. Our partnership is shaping our ambitious vision of meeting challenges head-on at the very top of our respective leagues in Germany and Europe on a consistent basis.”