Salesforce Einstein CRM arrives at Ulster Bank, as AI keeps transforming financial services

Maria Nikolova

Salesforce Einstein, a comprehensive CRM Artificial Intelligence platform, is set to help the bank respond in a swifter and more effective manner to the needs of the customers.

Artificial intelligence (AI) continues to advance in the financial services sector, with Atos – an expert in big data Data, cybersecurity, high performance computing and digital workplace, announcing on Thursday the full-scale Salesforce Einstein CRM implementation in the financial services industry.

Salesforce Einstein, a comprehensive CRM Artificial Intelligence platform, arrives at Ulster Bank, a subsidiary of NatWest and part of RBS Group.

The contract covered a renovation of the existing Salesforce CRM platform (incorporating Einstein and migrating to Salesforce Lightning), a data quality cleanse of the platform and the build of a new Single Customer View (SCV). The platform also includes a next-best product recommendation engine that aims optimize managers’ time to respond to the needs of its customers. The new platform will support Ulster Bank to enhance customer relationships, deliver greater business efficiency and increase sales revenue.

The new platform offers comprehensive insight into customer and consumer data generated, through services from Atos Codex, Atos’ offering for advanced business-driven analytics, IoT and cognitive solutions, which can be used to influence product development and management

more effectively respond to customers’ specific needs, preferences and expectations. For instance, the platform offers enhanced optimal product recommendation prediction and targeting and that helps to minimize human effort, maximize sales and improve customer experience.

AI solutions continue to advance in the financial services sector and to take over back-office roles from human staff. Early this year, Japan’s Fukoku Mutual Life Insurance made the headlines by announcing it would make 34 staff members redundant over the deployment of IBM’s Watson AI solution. Another Japanese financial services major – Mitsubishi UFJ Financial Group Inc (TYO:8306), has recently joined ranks of the companies that decisively transform their workforce in line with the latest technology achievements. MUFG’s President Nobuyuki Hirano said 9,500 jobs will be automated in Japan. These jobs account for about 30% of the overall headcount nationwide at MUFG’s main subsidiary, Bank of Tokyo-Mitsubishi UFJ.

Read this next

Digital Assets

Flock.io and io.net Unite to Pave the Way for Decentralized AI Development

In an effort to create a community-driven Flock.io platform for on-chain, decentralized AI models; the leaders have decided to join hands with io.net to power Flock with decentralized computing.

blockdag

Crypto 2025: The Action Points to Follow to Capitalize on Bitcoin and BlockDAG Network’s 2025 20000X ROI Predictions

In this analysis, we delve into the price predictions for Bitcoin and BlockDAG Network, and we explore the factors driving these projections while offering actionable insights for investors that are looking to capitalize on the 20000x potential of these projects.

Retail FX

Orfinex joins Financial Commission as approved broker member

Multi-asset brokerage firm Orfinex has become a member of the Financial Commission, joining the ranks of the self-regulatory organization. This accreditation reassures traders that the firm meets the quality standards set by the commission.

Fintech

Telegram CEO’s Bitcoin stash valued in hundreds of millions

Telegram CEO Pavel Durov revealed that he has held several hundred million dollars in fiat and bitcoin for the past decade.

Digital Assets

Bitcoin drops below $60K as halving just 300 blocks away

Bitcoin fell below the $60,000 mark on April 17, just days before a scheduled reduction in mining rewards, known as the “halving,” which is set to occur on April 20.

Chainwire

New Meme Coin ICO Dogeverse Raises $6 Million After Completing Coinsult Audit

A new multichain meme coin, Dogeverse, has raised $6 million in its presale and recently passed a smart contract audit.

The new meme coin leverages bridge technology, ensuring the token is available across the most prominent on-chain markets.

Retail FX

Interactive Brokers posts Q1 earnings, raises dividend

Interactive Brokers Group Inc (NASDAQ:IBKR) announced its first-quarter financial results for the period ending March 31, 2024. The leading automated global electronic broker reported a GAAP diluted EPS of $1.61 and an adjusted EPS of $1.64.

Fundamental Analysis, Tech and Fundamental

Global FX Market Summary: USD, FED, Gold  April 17 ,2024

The Fed’s hawkish stance on interest rates is strengthening the US dollar while central banks globally grapple with inflation and economic growth.

Digital Assets

Kraken launches self-custodial wallet, joining competitors like Coinbase

Kraken, the second-largest U.S.-based cryptocurrency exchange, has introduced its own digital wallet, aligning its offerings with those of competitors like Coinbase.

<