Saudi Arabia’s VCFC launches first all-in-one trading app Sahm

Rick Steves

“With the launch of the Sahm app, we hope to become the best online broker in Saudi Arabia and are committed to offering fast, easy, and global integrated market access to Saudi investors.”

Valuable Capital Financial Company (VCFC), licensed by Saudi Arabia’s Capital Market Authority (CMA), has introduced Sahm, a new online trading app.

Sahm is unique in Saudi Arabia, offering users the ability to trade in both Saudi and US markets through a single application. It also provides a selection of Sharia-aligned stocks in the US market and a range of US stock ETFs with Arabic themes.

Hadeel Bedeeri, General Manager of VCFC, emphasized the company’s commitment to creating a comprehensive, user-friendly trading platform. Sahm embodies this philosophy, integrating all necessary investor tools into one application.

The app features a one-click mechanism for swift transitions between Saudi and US stock accounts, facilitating both trading and currency conversion. It supports Arabic and English languages and boasts a modern, intuitive UI design with multiple integrated functions.

“We hope to become the best online broker in Saudi Arabia”

Hadeel Bedeeri, General Manager of VCFC, said: “Since the beginning, our product philosophy has always been to design an all-in-one, easy-to-use trading platform tailored for domestic investors. And now, Sahm is just a perfect example of integrating everything investors need into one app.”

Jess Cheung, Co-Founder and CEO of Valuable Capital Group Ltd, the parent company of VCFC, noted: “Our goal is to provide Saudi users with a seamless and tailored investing experience, making investing as simple as breathing. With the launch of the Sahm app, we hope to become the best online broker in Saudi Arabia and are committed to offering fast, easy, and global integrated market access to Saudi investors.”

VCFC was the first broker authorized to conduct Dealing, Advising, and Custody in Saudi Arabia

It was in late 2022 that Valuable Capital Financial Company (VCFC), a subsidiary of the second-largest online broker by total trading volume in Hong Kong, Valuable Capital Group Limited (VCGL), secured initial licenses from the Capital Market Authority (CMA) of Saudi Arabia.

The brokerage became be the very first and only licensed corporation in Saudi Arabia to conduct Dealing, Advising, and Custody services. The regulatory approval was part of the kingdom’s Vision 2030 FinTech strategy.

VCGL will provide users with integrated, cross-market, and multi-asset investment services through its trading platform and plans to launch a new mobile app called ‘Sahm’ in Saudi Arabia.

VCGL’s Saudi operation is JV with eWTPA

According to CIC reports, it is the second largest pure-play online broker by total trading volume and MAU in the HK securities market in 2020, with the highest annual compound growth rate of retail deposits from 2018 to 2020.

The group is established in Hong Kong SAR, Mainland China, Singapore, Australia, New Zealand, and the United States, the latter of which is regulated by the United States Securities and Exchange Commission (SEC) and holds membership in the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).

The Saudi operation shares ownership with eWTP Arabia Capital (eWTPA), a growth-stage venture fund based in Saudi Arabia and China that is backed by marquee investors, including the sovereign wealth fund of Saudi Arabia, Public Investment Fund (PIF).

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