Saxo opens new office in Singapore and explains why money matters

Rick Steves

“At Saxo, we can’t change the financial industry in our own right, let alone the perception of it. And we can’t erase evil. But I think it’s time to initiate a discussion of what the core meaning of money and financial systems really is.”

Saxo Markets has announced it opened a bigger office space in Singapore to support the broker’s long term strategy in the country, its APAC headquarters.

The multi asset brokerage firm looks to grow the business further this year, expanding its offerings for investors in Singapore.

The announcement comes at a time when Saxo launches its global thought leadership initiative in Singapore, Money Matters – Make Your Impact. The series of five animated films explore different topics in the world of investing.

Positive correlation between happiness and level of income

An individual’s relationship with money is personal and can be complicated, yet studies have found that Singaporeans’ reported level of happiness do tend to correlate to a higher level of income, and that money and resources can indeed buy happiness, but only to a certain extent.

The video series is Saxo’s vehicle for inviting people to rethink the financial system, the role of money and how they can make an impact, whatever impact they choose to make.

Kim Fournais, CEO and Founder, Saxo Bank, said: “At Saxo, we can’t change the financial industry in our own right, let alone the perception of it. And we can’t erase evil. But I think it’s time to initiate a discussion of what the core meaning of money and financial systems really is – and how we want to use their potential in the best way. It is this potential I want to invite everyone to reflect on. But it requires that we tackle some of the false truths out there – some even created by the financial industry itself. It requires that we begin to ask ourselves what kind of wealth we want and then to take a stance on how it should be created.”

Saxo’s new office to drive further growth in APAC region

Saxo Markets has operated in Singapore since 2006 and serves as the APAC headquarters of Saxo Bank in Copenhagen, Denmark.

Adam Reynolds, APAC CEO, Saxo Markets, commented, said: “CapitaSpring, designed by the socially-conscious Danish architect Bjarke Ingels and his team, is a great fit for Saxo. It offers us not just the Danish connection but also a chance to maintain a consistent Saxo look and feel that is in line with our HQ in Copenhagen, which we want for our offices globally. Importantly, we want to provide a people-centric workspace focussed on promoting collaboration, overall wellbeing and an inclusive environment, all of which are important for our team of over a hundred Saxo employees in Singapore.”

“In 2021, Saxo in Singapore reached the milestone of SGD 10 billion in clients’ assets, driven by strong momentum in the market and more attractive products that met the needs of our clients, and we are truly grateful for the support and trust our clients placed in us. Our big focus this year is to make an even bigger push into the investor space, with the upcoming launches geared towards meeting the evolving investing needs of Singaporeans. The new office opening kickstarts an exciting year as we continue to double down on our strategy to become the most trusted investing partner our clients can turn to in order to make informed investment decisions”.

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