Sberbank adds machine learning-based search in Sberbank Online app
The machine learning algorithms offer personal search results based on the users’ behaviour.
Sberbank Rossii PAO (MCX:SBER) is beefing up the capabilities of its Sberbank Online app via the introduction of machine learning-driven search.
The app search on the main screen allows users to search for contacts for transfers, organisations for payments, app functions and banking products. Now, thanks to self-learning algorithms, search results are adapted to clients’ requests, which allows them to open the needed screen in the app. When users start to input a word in the search, they are shown options that they are very likely to be looking for (for example, address book contacts that the user interacts with most often).
The program analyzes users’ activity both in the app and search itself. The more a client uses the app, the more accurate the results are.
Even before entering the first symbols, users can see recommended operations suggestions – the system predicts what clients will look for on the basis of machine learning. The recommended operations show relevant payments and transfers that were made previously not only in the app, but also at offices, in ATMs and on the website.
The neural network forms recommendations based on popular contacts and operations, taking into account the period of activity and other conditions (for example, as usual the search offers to pay bills at the beginning of the month or transfer money after the client receives their salary). This function is currently available only for iPhone users, and Sberbank says that it will also be available in the Android version in the future.
Thanks to the integration with Sberbank’s natural language processing platform, the search can now understand natural language requests and correct typos, and offer clients relevant answers. Clients can ask questions using words in context or everyday language (for example, ‘How can I apply for a loan’, ‘Where can I find card details’ and so on).
Earlier this year, Sberbank announced the launch of an AI-based chatbot that will help users of electronic trading system Sberbank Markets. The new solution will initially consult clients about FAQ related to the work of Sberbank Markets. In the future, the chatbot is set to gain extra capabilities. It will inform users about trading developments, as well as about perspectives of entering into deals with various asset classes.
