SEBA Bank appoints ex-Genesis, ex-BitMEX Amy Yu to lead APAC business of crypto bank

Rick Steves

“I am proud to join the deeply talented team at SEBA and support the group’s continued global growth in this dynamic and expanding region. SEBA plays an important role in the industry by continuing to enlarge its presence in the region as well as becoming firmly committed to the crypto ecosystem.”

SEBA Bank has appointed Amy Yu as CEO Asia Pacific of the Switzerland-headquartered and FINMA-regulated crypto bank.

The appointment aims to strengthen SEBA’s operation and expansion across the region, with Amy Yu being initially located in Singapore although the crypto bank recently opened a Hong Kong office for its HK subsidiary.

With over fifteen years of experience in financial services spanning capital markets, trading ecosystems, and liquidity provision, she has deep expertise in both crypto and traditional banking in Asia.

UBS, Nomura, JP Morgan, BitMEX, Genesis

She joins SEBA after leading APAC sales for the now-bankrupt Genesis Trading, a subsidiary of Digital Currency Group that – among other services – provided crypto lending services to users. The firm suspended withdrawals in November 2022, which also affected Gemini’s Earn programme. In January 2023, the US SEC filed a complaint against both firms.

She entered the digital asset business in 2018 by the hand of Arthur Hayes, co-founder of crypto derivatives exchange BitMEX and a classmate of hers from Wharton. BitMEX was the first crypto exchange to be charged under the Bank Secrecy Act. In August 2022, the firm settled with the CFTC by agreeing to pay a $100 million fine to resolve the issue, without admitting or denying the charges.

The abovementioned legal issues regard BitMEX and Genesis operations in the United States. Amy Yu was in charge of APAC institutional sales in both firms.

Prior to the world of crypto, Amy Yu was all-in on traditional finance, playing an instrumental role in the development of JP Morgan’s Prime Services in the APAC market, with a focus on prime, synthetics and delta-one. Her first years within the financial industry included roles at UBS and Nomura.

“Track record and expertise to capitalize on this momentum”

Franz Bergmueller, CEO of SEBA Bank, commented, “Our appointment of Amy Yu as Chief Executive Officer APAC is a key step forward in continuing our growth in the APAC market. Following the recent opening of our office in Hong Kong, Yu has the successful track record and expertise to capitalize on this momentum and lead our business through the next pivotal phase of development in the region.

Amy Yu, Chief Executive Officer APAC, commented, “I am proud to join the deeply talented team at SEBA and support the group’s continued global growth in this dynamic and expanding region. SEBA plays an important role in the industry by continuing to enlarge its presence in the region as well as becoming firmly committed to the crypto ecosystem.”

SEBA Bank has recently partnered with Hashkey, a regional leader in digital asset management and blockchain solutions, to accelerate the institutional adoption of digital assets in APAC and globally.

The APAC market has one of the world’s highest adoption rates of cryptocurrency, with Singapore and Hong Kong being the regional hubs for such technology and initiatives.

Read this next

Market News

USDJPY has surged to levels last witnessed in 2022. Should we consider opening a short position?

The recent resurgence of the US dollar has propelled USD/JPY to new heights, touching levels not seen since 2022. This surge comes against the backdrop of stable short-term yields and ongoing economic data that fails to signal a significant slowdown, prompting questions about the extent of current monetary easing measures.

Digital Assets

DED Trends on Twitter After Memecoin Snapshot Announcement

Polkadot-backed community coin #DED, made it to the trending charts on X, demonstrating community’s engagement and interest behind the memecoin. 

Digital Assets

BlockDAG Presale Nears $10 Million Amid Toncoin’s Momentum, Green Bitcoin’s Presale, and the Rise of Other Top Cryptos

This article will examine three top trending topics: Toncoin’s potential, Green Bitcoin’s innovative presale, and BlockDAG’s sustainable mining approach. These cryptocurrencies take centre stage for their uniqueness and innovation.

Digital Assets

Coinbase scores minor victory vs SEC, but lawsuit to proceed

A federal judge in Manhattan, U.S. District Judge Katherine Polk Failla, ruled on Wednesday that the U.S. Securities and Exchange Commission’s (SEC) lawsuit against Coinbase can largely proceed.

Web3

COTI Teams Up with Civic for Enhanced Digital Identity Control

СOTI and Civic are teaming up to enhance digital identity security in Web3, aiming to provide users with more control over their digital selves through innovative technology.

Digital Assets

BlockDAG Takes on Chainlink (LINK) Crypto, and RON With DeFi Card and 5000x Profit Potential

Explore BlockDAG’s innovative DeFi card, which transforms cryptocurrency into spendable cash, alongside Chainlink (LINK) crypto and Ronin’s advancements.

Digital Assets

Court finally decides on Sam Bankman-Fried sentence, experts predict 20 years

Sam Bankman-Fried, the former CEO of the now-defunct cryptocurrency exchange FTX, is set to face sentencing on Thursday in a pivotal moment that could see the entrepreneur beginning a lengthy period in federal prison.

Crypto Insider

DeFi Winter Thaws: A Look at the Emerging Landscape

The past year has seen a significant shift in the Decentralized Finance (DeFi) market, transitioning from a period of decline (“DeFi winter”) to a potential season of growth.

Digital Assets

KuCoin announces $10 million airdrop as users withdraw $1.2 billion

KuCoin – the fourth-largest crypto exchange in the world by trading volume – today announced plans to distribute $10 million worth of Bitcoin and its native KCS token via an airdrop event.

<