Shares of Facebook need to keep the steady growth

The shares of Facebook grew by 195% in the past two years and is traded at record levels last month. This led some skeptics to comment on the options market. The market capitalization of the largest social network in the world increased by 43% in 2014, reaching a peak on 22nd December. In 2013, the value of the shares doubled. The profit last year was the eighth largest among technology companies in the index Standard & Poor’s 500.

The options betting on a decline on Facebook increased since July 2013. Internet platform is a strong platform from which advertisers can reach more than 1 billion people. However, the challenge in front of her to show steady growth. The operating expenses increased in the third quarter with the highest rate over the first three months of 2013. California-based company purchased apps like Instagram and WhatsApp, to increase its appeal to young consumers and increase sales of mobile ads.

Analysts now predict that growth in profit and revenue in 2015 will overtake those of last year. Profits on Facebook will increase by 12% this year, after almost doubled in 2014, show estimates of analysts compiled by Bloomberg. Sales will increase by 37% after increased by 57% last year, according to forecasts.

Initiatives such as video ads are promising and the size and product development on Facebook can help the company to maintain its advantage among consumers, said Ken Sena, an analyst at Everscore ISI. He appreciates Facebook and predicted that the shares are going up to 95 USD to 78.45 USD last week. They fell with 0.1% to 78.34 USD on the London Stock Exchange on Monday. Facebook remains among the top 10% of S & P 500, which are the most loved by analysts. It is also among the most expensive companies.