Stash appoints Liza Landsman as CEO to further grow investing app

Rick Steves

Stash is an investing and banking app with over 2 million active subscribers. Its subscription plans start at just $3 a month, and offer a range of products including investing, banking, education, and advice.

Stash, the innovative fintech that empowers millions of Americans to invest and save, has appointed Liza Landsman as its new CEO, effective February 6, 2023. This announcement comes after being handpicked for the top spot by Stash co-founders, Brandon Krieg and Ed Robinson.

Liza Landsman is a well-known figure in the e-commerce and consumer finance industry, having served in key leadership positions at, Citigroup, BlackRock, and E*TRADE. She has been an independent board member of Stash since mid-2022, and was previously a General Partner at NEA, a global venture capital firm with over $25 billion in assets under management.

Stash grew by 30% in 2022 despite inflation

Liza Landsman expressed her excitement to lead Stash, stating, “I’m so appreciative to both Brandon and Ed and excited to work with the incredible team at Stash. Together they’ve built a rock-solid foundation.”

Despite inflation fears and a looming recession, Stash saw revenue surpass $100 million and grow nearly 30% last year, with its 2 million subscribers setting aside almost $3 billion on the platform through regular and automatic deposits of $30 on average.

Brandon Krieg spoke highly of Landsman’s appointment, saying, “Liza is the right person to lead Stash as we continue to hit major revenue and customer milestones and evolve the business. Her experience and knowledge of consumer products, e-commerce, and fintech is ideally suited to the opportunities ahead. I am thrilled to support her as she takes the reins as CEO of Stash and delivers even more value for our subscribers.”

In the wake of this announcement, Krieg will take on the role of Co-Founder and Head of Business Development, while Ed Robinson will retain his title as Co-Founder and President and drive the company’s execution.

Stash is an investing and banking app with over 2 million active subscribers. Its subscription plans start at just $3 a month, and offer a range of products including investing, banking, education, and advice. In 2022, Stash launched its new banking infrastructure, StashCore, as well as major updates to its managed portfolio product, Smart Portfolio, and its investing tools.

The company’s Stock-Back technology, which connects banking with investing, has earned its customers more than 66 million in rewards through the Stash Stock-Back Debit Mastercard.

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