SuperOne leverages World Cup craze to launch blockchain football games
Norway-based Blockchain gaming company SuperOne has teamed up with Footballco to promote and spread awareness of its gamified social network.
SuperOne also teamed up with FIFPRO, the global football player’s union, to license the game content and empower value-creation for football players in the new digital economy.
As fans constantly seek to relate to others, engage with their shared interests, and look for new methods to prove their fanship, SuperOne has created a unique trivia battle game aimed at football fans.
The first to be released is a Battle Royale game, where players fight each other to avoid elimination, be the last fan standing, and ultimately, win prizes.
Footballco and FIFPRO: avenues to mass adoption in football gaming
Andreas Christensen, Techowner and Founder of SuperOne, said: “Footballco and FIFPRO represent the two most prominent avenues to achieve mass adoption in the football gaming industry. This trinity of football collaboration will disrupt the gaming industry, and we are humble, yet proud, of this achievement.”
Andy Jackson, VP of Global Football Partnership at Footballco, said: “We are delighted to work with SuperOne to help launch their exciting offering to football fans worldwide. We share a common goal of providing football fans with memorable and rewarding digital experiences.”
Andrew Orsatti, Commercial Director at FIFPRO, added: “We’re pleased to welcome SuperOne to the FIFPRO family in an innovative partnership that champions the rights of professional players worldwide. We’ve combined the passion of football fans with brain-twisting trivia, in a blood-pumping race against the clock, with great prizes on offer. It’s an ideal companion in between watching all the drama of the World Cup in Qatar.”
At launch, SuperOne is partnering with Footballco, the world’s largest football content and media business – with brands such as Goal, Kooora and Mundial.
SuperOne benefits from Footballco’s unrivalled global scale – reaching 640 million football fans and generating more than a billion video views per month.
As part of the launch campaign, SuperOne is the exclusive, presenting partner of the GOAL50 – the world’s biggest fan-voted player awards with an integrated content and media campaign in eight languages.
The partnership with the world’s pre-eminent football trade union – FIFPRO – which unites the voice of over 65,000 professional footballers and their national unions to ensure they are internationally represented in the decisions affecting their working environments and the industry overall.
FIFPRO Commercial Enterprises B.V. brings together agreements from each participating country to offer the world’s most comprehensive package of name, image and likeness of active football players for use, on a collective basis, in the digital entertainment sector.
