Swissquote launches Chatbot on mobile app for Android devices
The launch of Swissquote’s Chatbot is in tune with a vaster trend of using robots for customer-facing tasks.
Swissquote Group Holding SA (SWX:SQN) has just made a step towards embracing the use of robots in mobile environment, as exhibited by the latest version of the Swissquote Mobile application for Android devices.
The “What’s New” section of the application states that Swissquote has launched its own Chatbot for the users of the application. Although there is no elaboration from the company on the launch, it is obvious that the bank’s efforts are in tune with a wider trend of increased adoption of automated solutions and robotics for customer-facing tasks in the financial services industry.
Chatbots are now helping clients of banks open accounts, check their balances or even decide whether a given service is suitable for them. Interactive Brokers’ IBot is another example of a bot that helps customers find answers to various queries.
The fact that there is still no major announcement by Swissquote about its Chatbot does not undermine the importance of the launch. Back in the days, when the bank launched its social network Pulse, the rollout was briefly announced on social media, without any PR fanfaronade. And Pulse has markedly developed to become a friendly community for traders.
Swissquote is known for its flair for newest technology solutions. It has been offering robo-advisory services. Just as the name suggests, the robo-advisor is an electronic asset manager that can create a bespoke portfolio for a client and monitor it around the clock.
Another example of Swissquote’s efforts to push into the latest technology areas is the rollout of a virtual reality trading application earlier this year, in a move that made the company the first European bank to leave its mark in the world of virtual reality. The app enables the user to access the financial information in real time through the medium of VR. Once the traders enter the virtual trading platform, they are surrounded by a 360 deg trading wall with multiple sections dedicated to SMI (Swiss Market Index), currency pairs and the main indices. Thanks to eye-tracking technology and simply focusing on a specific stock, the trader is provided with more in-depth information. The wall within the VR trading platform is customizable with a choice of themed wallpapers.
