Tiger Brokers launches advisory platform TradingFront in Singapore

Rick Steves

investors will still be able to view their holdings and approve trades for their managed sub-account on the Tiger Trade App.

Tiger Brokers

Tiger Brokers has launched advisory platform TradingFront in Singapore as part of the firm’s efforts to enhance its online trading platform.

TradingFront is a new extension to Tiger Brokers’ wealth management platform and provides advisors with a tool to efficiently manage their client investments while also providing their customers with access to the Tiger Trade App.

The trading company explained the advisory services of onboarded partners will also be extended to Tiger Brokers’ existing users.

This means that investors will still be able to view their holdings and approve trades for their managed sub-account on the Tiger Trade App, while taking advantage of traditional Tiger Trade functions to track the market and discuss investment opportunities with like-minded users.

Tiger Brokers expands across the B2B segment

Adding TradingFront is part of Tiger Brokers’ strategy to expand across the B2B segment, having successfully evolved the B2C segment with its next generation technology platform and Tiger Trade App, which is reportedly used by 2.1 million registered clients in Singapore.

Grace Yong, Business Development Director of Tiger Brokers, commented: “TradingFront is another initiative that Tiger Brokers has developed to disrupt the status quo of the current financial advisors market. Given the growing number of Singaporeans seeking financial advice, it is a natural progression for us to leverage our next-generation technology to help our customers streamline the trading process, and work towards having a platform that benefits both customers and financial intermediaries alike. We are also grateful for the partner firms that have placed their trust in us, and we are excited to work together to provide our customers with a seamless and convenient trading experience not found in any other platform.”

Victor Wong, Director of Wealth Management at Financial Alliance said: “We are impressed by Tiger Brokers’ success in disrupting the brokerage industry since its entry into the Singapore market just two years ago. As a firm, we have a shared passion for challenging the status quo and have an ambition to propel our industry forward by harnessing cutting-edge technologies and delivering a progressive, forward-thinking strategy. We look forward to partnering with Tiger Brokers in bringing more innovative propositions to our customers.”

TradingFront will first onboard five financial advisory firms: Financial Alliance, Infinitum Financial Advisory and Manulife Financial Advisers, PFPFA and SingCapital.  Three more advisory firms are expected to join later this year, thus reaching a total of 2,000 advisors with access to TradingFront.

Ronald Tan, CEO of Infinitum Financial Advisory Pte Ltd, shared: “Our collaboration with Tiger Brokers (Singapore) allows us to extend our advisory services to a growing platform of investors, while extending our offering to existing customers. Managing money for the long term is key to our proposition, and we are looking forward to helping Tiger Brokers’ users make better informed investment decisions for the future. We are excited by the opportunity to leverage Tiger Brokers’ leadership in innovation, to enhance our services while at the same time shaping the financial advisory segment for the future.”

Tan Hong Tau, Chief Executive Officer of Manulife Financial Advisers, said: “As a partner of Tiger Brokers, Manulife Financial Advisers will be able to expand our service offering to include Tiger Brokers services, giving our customers access to one of the most popular trading platforms in the market. This partnership is a win-win for both MFA and Tiger Brokers customers, as they can access both advisory services from MFA, and leverage Tiger Brokers’ technology platform. We are very pleased to enter into this partnership with Tiger Brokers.”

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