Tools for Brokers elevates Sergei Gruzin to head business development in Asia

abdelaziz Fathi

Tools for Brokers, a software developer for FX brokers, has promoted Sergei Gruzin to take on an expanded role as its Head of Business Development Asia.

Sergei, who has originally joined the firm in 2017, will lead the local office, supporting the team and working closely with TFB’s key customers. In his new role, he will be responsible for identifying and developing new business opportunities, as well as expanding the company’s presence in the APAC region. The expansion accommodates current client requirements and underpins TFB’s strategy to grow its infrastructure and expands the availability of its product suite in line with local regulations.

The promotion also supports the company’s focus on developing long-term partnerships and strong customer relationships. It also comes as many technology providers seek to fill a gap in the region’s market by facilitating access to its services and infrastructure.

Commenting on his promotion, Sergei Gruzin, said: “I am very honored to receive this promotion and work on expanding Tools for Brokers in this very important part of the world. The demand for new technology is very high in Asian markets, and we are ready to facilitate access to the technology for our local clients and build a stronger presence in the region.”

Ivan Egorov, the Global Head of Sales at TFB, added: “My sincere congratulations to Sergei, who has played a major role in expanding our company’s presence and developing strong relationships with our clients and partners all over the world. We’re looking forward to continuing our expansion in the APAC region led by Sergei in his new role.

Established in 2009, Tools for Brokers provides software solutions to brokerage firms in the foreign exchange and cryptocurrency trading. The company is also a provider of risk management utilities such as a Broker Business Intelligence (BBI), which gives additional instruments for analysis and reporting across MT4/MT5 platforms.

Tools for Brokers announced last month another promotion, having elevated Ivan Egorov to Global Head of Sales as part of the company’s new focus on growing the Trade Processor liquidity bridge and acquiring new market niches.

Tools for Brokers’ flagship product ‘Trade Processor’ combines a liquidity bridge and a market-making order pool for offering the features necessary to manage an entire brokerage business. Brokers can use the product to improve liquidly management while trading forex and cryptocurrencies. It provides connectivity with multiple liquidity providers and options for several sessions with one provider, as well as three levels of access for users and managers of the system.

The system includes a set of rules that allow brokers to transfer orders and symbols between А-book and B-book as needed for particular traders. Further, they reduce or stop their volumes sent to certain liquidity providers and mutually close their opposite positions.

 

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