Tools for Brokers hires Michael Levine as VP Sales UK with an eye on Middle East

Rick Steves

Tools for Brokers has announced the appointment of Michael Levine as Vice President of Sales UK, while also being responsible for the MENA region. 

As a leading sales representative of Tools for Brokers in both the United Kingdom and the Middle East and North Africa (MENA) region, he will be working closely with clients and partners and building strong relationships.

Michael Levine will bring more than ten years of experience in financial sales to Tools for Brokers, including new ideas and creative solutions to help the company grow sales, build relationships, and further strengthen its presence in the UK and MENA.

“I am very pleased to join the T4B family, we have a wonderful team in place, and I am very much looking forward to this growth venture together”, said Michael Levine, VP of Sales UK at Tools for Brokers.

Ivan Egorov is the Global Head of Sales at Tools for Brokers

Earlier this year, Tools for Brokers promoted Ivan Egorov to Global Head of Sales as part of the company’s new focus on growing the Trade Processor liquidity bridge and acquiring new market niches.

The long-serving member of the brokers technology provider joined the firm in 2016 and spent the last two years as the Head of Sales at the Cyprus office, where his primary focuses were on growing and training the team, acquiring new clients, and reaching the quarterly and annual sales targets.

In June, Lola Negmatova was promoted to Global Head of Partnerships. She joined Tools for Brokers in 2016 and was a Senior Sales Executive in the Cyprus office for the last three years. In that role, her primary focus was on acquiring new clients and strengthening relationships with partners.

Sergei Gruzin leads Asia operation

As part of the planned physical presence in Singapore, Tools for Brokers promoted Sergei Gruzin as Head of Business Development Asia in late July 2022.

Sergei originally joined the firm in 2017. In his new role, he will be responsible for identifying and developing new business opportunities, as well as expanding the company’s presence in the APAC region.

The expansion accommodates current client requirements and underpins TFB’s strategy to grow its infrastructure and expands the availability of its product suite in line with local regulations.

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