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Total (China) Investment to pursue strategic collaboration with Alibaba

Maria Nikolova

Total (China) Investment will utilize Alibaba’s digital capabilities and technology across e-commerce, online payments, local services, supply chain, big data, and organizational management.

Total (China) Investment today announces that it has signed a Memorandum of Understanding (MoU) in order to pursue strategic collaboration with Alibaba Group and leverage their respective resources to drive the digital transformation of the company’s operations in China.

Under the MoU, the two companies will develop in-depth collaboration based on the Alibaba Business Operating System (ABOS). Total (China) Investment will utilize Alibaba’s digital capabilities and technology across e-commerce, online payments, local services, supply chain, big data, and organizational management.

The partnership will provide digital infrastructure and support for TOTAL’s service stations, lubricants and special fluids businesses in China, helping the company to enhance the accessibility and flexibility of its product offerings and services, accelerate its branded retail and outlet footprint and drive sustainable growth opportunities.

Total has become the first international energy company to leverage Alibaba ABOS, setting a digital transformation benchmark in the energy industry.

The partnership will cover Total (China) Investment’s major business activities (including service stations, lubricants business and car care business). Total will have a cross-platform consumer-facing storefront, which will be launched to the market soon. Customers will be able to enjoy a seamless online-to-offline experience for TOTAL’s products and services on various popular apps, such as Taobao, Tmall, Alipay, Eleme and Amap, at anytime and anywhere.

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